Nabbing the pirates: These digital tools are helping fight piracy in India

MarkScan estimates that by just spending a few lakhs of rupees on the protection exercise, producers can earn additional revenues of between Rs 15.03 crore and Rs 30.06 crore per movie in five months

When Tamil superstar Rajinikanth’s film 2.0, the much-awaited sequel to his blockbuster flick Robot, hit the screens in November 2018, the producers feared that pirated links to the movie would surface online on the very first day of its release. The producers and distributors had a lot at stake as the film had reportedly been made on a huge budget of Rs 543 crore.

The producers went to the Madras High Court and secured an order asking 37 internet service providers to block over 12,500 websites which could have shared the link to the pirated copy of the movie. Even so,