Netflix has just found a backdoor into China

BoJack Horseman has become a cult hit among China's younger web user, reports Tech in Asia

 

Netflix, which has not entered China, is doing something different instead: it has signed a licensing deal with iQiyi, a popular Chinese video portal, for its Netflix originals shows.

Robert Roy, Netflix’s vice president of content acquisition, announced the deal onstage Tuesday at an industry conference in Indonesia. “China is an important market for obvious reasons; it’s also a challenging market for obvious reasons,” said Roy, according to the Hollywood Reporter.

iQiyi is a spin-off from Baidu, China’s top search engine. The portal’s main rival is Alibaba-owned Youku.

“We are going to announce details in the near future,” an iQiyi spokesperson