Nokia opens first design studio in India

Mobile instrument-maker Nokia has chosen India as the location for the first in a series of satellite design studios across the world.

Set up in Bangalore in association with Srishti School of Art, Design and Technology, the studio will work on new design ideas for India and the global markets.

However, the Finnish company did not specify the investment being made on the studio.

"This studio will explore a range of design trends and themes, including detailed research into colour and material trends in India. It will also conduct research on mobile use of the internet in India and its implications for design and innovative features," Hannu Nieminen, Head, Insight & Innovation, Nokia Design, said.

Run by a compact and dedicated team of Nokia designers working with students at the Srishti School and established designers across the country, the studio will be a key destination for Nokia's global team to visit and share ideas.

The partnership between Nokia and Srishti School will be for a two year period. Nokia is yet to work out the number of designers it intends to employ for the studio.

"Nokia's decision to open its first satellite design studio in India underscores our commitment to the market, and strengthens our presence in the country. The studio will give us insights to cater to the Indian market," D Shivakumar, Vice-president, Country General Manager (India), said.

Srishti School Founder & Director Geetha Narayanan said Nokia's move reflects the growing importance of India's designers and the new talent being developed here.