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Now, click any picture and look it up online on Microsoft's Bing app

The feature looks very similar to Google Lens that was announced during Google I/O 2017 conference

IANS  |  San Francisco 

Homepage of Bing's official website

Aiming to take on Google's image recognition mobile app, has launched a new "visual search" function for which lets users click a picture of something with their mobile phone to search for it online.

"Today we're launching new intelligent 'Visual Search' capabilities that build upon the already in so you can search the web using your camera. Now you can search, shop and learn more about your world through the photos you take," the team wrote in a blog post late on Friday.

The feature looks very similar to Lens that was announced during I/O 2017 conference.

It brings offerings seen from third parties that leverage the power of (AI) to perform quick and accurate object recognition on photographs.

"Imagine you see a landmark or flower and want to learn more. Simply take a photo using one of the apps, or upload a picture from your camera roll. Bing will identify the object in question and give you more information by providing additional links to explore," the company added.


First Published: Sat, June 23 2018. 17:13 IST