Now watch Apple iTunes movies, shows on Samsung smart televisions

The Samsung deal could be a step toward Apple distributing content to devices made by others

Samsung Electronics said on Sunday that it would add an app to its smart televisions in the coming months to let owners watch content bought on Apple’s iTunes service, a possible first sign Apple is looking to distribute its forthcoming television service on devices made by others.
 

As a result, Apple is increasingly leaning on its services segment, which includes businesses such as iCloud storage in addition to its music, television and movie content businesses.

It has announced several high-profile deals for original television content, including a forthcoming show with Oprah Winfrey, but has not yet said how it plans