Oracle to up presence in ERP market

Oracle, after establishing itself in the database market, is now eyeing a bigger share of the enterprise resource planning (ERP) market, pitting itself against SAP's established domain.

Said Mark Gibbs, senior VP, (applications & industries), Oracle Asia Pacific: "We are nipping at SAP's heels in the ERP market in APAC and we now serve over 3,500 applications customers. Oracle Asia-Pacific reported year-to-date growth of 24 per cent in new applications licence revenues."

The company has outlined that it will aggressively go after communications, media & entertainment, public sector and financial services segments in addition to its presence in automotive, manufacturing, professional services, retail and healthcare.

Added Gibbs: "Given the demographics of the market in Asia Pacific, we are committed to expanding market our share in the mid-market segment by providing a choice of products including e-business suite special edition and J D Edwards EnterpriseOne to smaller organisations. In Asia Pacific, we intend to maintain dedicated J D Edwards EnterpriseOne sales resources in key markets."