Reliance Infocomm to promote Aathi

Reliance Infocomm's 'Cine Ulagam', an infotainment-based mobile content that may serve as a film promotion platform, has tied up with film producer S A Chandrasekhar for the promotion of his new film Aathi, said a press release.

The subscribers can access Cine Ulagam section to access Aathi movie zone, where they can watch trailers, download ringtones and wallpapers.

The duration of the movie clips is one minute and the downloadable charges for the movie trailers and wallpapers is Rs 7 and Rs 3 respectively, the release added.