Sharada ties up with Refex

Sharada Pro-Acoustics, part of the Rs 800-crore Relan Group, has entered into a tie-up with Refex Pro-Acoustics as its channel partner to tap the potential southern markets in India.

The company is planning to set up exclusive showrooms and demo rooms in Mumbai, Kolkata, Chandigarh and Bangalore.

With this tie-up, Sharada Pro-Acoustics will now be adding US-based Marantz and Boston Acoustics' home theatres, speakers, plasma TVs, monitors, DVD players, amplifiers and car audio systems to its products' range.

The company has set up sophisticated and advanced demo centres to enhance the experience of the potential buyers. This concept is followed by audio and video brands in the European countries as many consumer behaviour studies suggest that this enables to reach the target audience.

The company has set up its first demo centre in New Delhi at an investment of over Rs 10 crore. Marantz and Boston Acoustics' home theatre is priced between Rs 80,000 and 20 lakh, car speakers are priced between Rs 3,000 and Rs 75,000 while projector is priced between Rs 1 lakh and 7 lakh.

Plasma TVs of 42 inch and 50 inch are priced at Rs 3.5 lakh and 5.5 lakh respectively. Prices of DVD players' start from Rs 20,000 and the maximum price is about Rs 2.5 lakh while the monitors are priced at Rs 3 lakh each.