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TikTok plans to push app into gaming, conducts tests in Vietnam: Report

TikTok, which is owned by China's ByteDance, also plans to roll out gaming more widely in Southeast Asia

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Reuters Hong Kong
TikTok has been conducting tests so users can play games on its video-sharing app in Vietnam, part of plans for a major push into gaming, four people familiar with the matter said.

Featuring games on its platform would boost advertising revenue as well as the amount of time users spend on the app - one of the world’s most popular with more than 1 billion monthly active users.

Boasting a tech-savvy population with 70 per cent of its citizens under the age of 35, Vietnam is an attractive market for social media platforms such as TikTok, Meta Platfor­ms’s Facebook and Alphabet’s YouTube

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First Published: May 20 2022 | 2:21 AM IST

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