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Twitter considers subscription fee for tweetdeck, unique content

The majority of Twitter's revenue comes from targeted advertising

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Tweetdeck is currently free, and doesn’t have ads, which makes it appealing to some users as an alternative to the main feed. Photo: Bloomberg

Kurt Wagner | Bloomberg

8 min read Last Updated : Feb 08 2021 | 6:06 PM IST

Twitter Inc. is building a subscription product as a way to ease its dependence on advertising – a plan the social network has considered for years, and one that has taken on a heightened priority given the pandemic and pressure from activist investors to accelerate growth.

The majority of Twitter’s revenue comes from targeted advertising, which serves up promoted posts aimed at specific groups of users. That business has grown in recent years at a slower pace than competitors like Facebook Inc. and Snap Inc., and Twitter’s slice of the digital ad market globally remains at at a lackluster 0.8%,

Topics : Twitter Social Media Social media apps

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