 "Millennials remain the most active group on YouTube in India, with 70 per cent of viewership coming from the age group 18-34")
With India under lockdown due to coronavirus (Covid-19) pandemic, Google-owned YouTube has seen a 20.5 per cent surge in subscribers' base in the country, a news report said on Tuesday.
YouTube garnered over 300 billion views in the first quarter of this year - 13 per cent more than the fourth quarter of 2019 and 11 per cent more than Q1 2019, according to the report by Mindshare India and online video intelligence and analytics platform Vidooly.
The companies studied YouTube, Facebook and Instagram video platforms.
The findings showcased a steep increase in content consumption as it reported the time
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