Alokananda Chakraborty
 "Alokananda Chakraborty")
Alokananda Chakraborty
Page 12 - Alokananda Chakraborty
Walking the price tightrope
Mobile handset players must straddle both ends - be a mass warrior, yet retain the aspirational high ground
Knocking the competition
As advertisers brace for a slowdown and begin to pull back their spending, brands in every other category seem to be taking direct swipes at competition
Traditional risk management approaches do not adequately identify, evaluate and manage risk: Mritunjay Kapur
Interview with Country managing director, Protiviti Consulting
Fanta gets playful
With a new TV campaign that breaks today, the brand moves away from its ¿less serious¿ positioning and urges consumers to ¿jump¿
The new rules of engagement
With a new television campaign, DishTV is looking to own the platform of entertainment
Anytime, anywhere mango
With a new television commercial, Coca-Cola?s bottled mango-flavoured drink Maaza hopes to strengthen its association with the fruit in an engaging manner
Poster child of trust
Kids are gradually usurping the roles of adults in advertising
Learning without end
Authors Chris Zook and James Allen take aim at one of the sacred shibboleths of business -- the notion that companies must 'change or die'
Walking the price tightrope
Mobile handset players must straddle both ends - be a mass warrior, yet retain the aspirational high ground
We see navigation moving towards the in-dash and mobile platforms for convenience reasons: Rohan Verma
Interview with Director, MapmyIndia
Nokia's hopes ride on Asha
The Asha series, positioned as a cross between a feature and smart phone, bridges a big gap in Nokia?s portfolio
Clash of the Titans
Smart phone leader Samsung is following a multi-platform strategy to win over the Indian mobile phone market Nokia has upped the ante with differentiated products
Leaders just don't have the luxury of spending months of analysis before making decisions: Scott D Anthony
Interview with MD & head, Asia-Pacific operation, Innosight
Stepping on the gas
To grab a bigger share of the Indian automobile market, late entrant Nissan Motor is following a strategy somewhat different from its Japanese counterparts
Luxury never goes out of demand: V D Wadhwa
Interview with MD & CEO, Timex Group India
Newsmaker: Soumitra Dutta
Future thinker
