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Publicis buying Sapient: Digital set to boom but TV ads still hold sway

Advertisers attempting to understand how to leverage digital platform

Godrej goes herbal to enter busy skincare niche

The mid-tier consumer care company is attempting the second time to enter facewashes which have seen a series of launches

Publicis' Sapient buy to leverage Sapient's 65% workforce based in India

The technology giant's provides mainly back-office support and solutions to its clients located across the world

Advertisers have to invest where people are, not where they were: Mark D'Arcy

Interview with Chief creative officer, Facebook

40 years ago... and now: Britannia has crowned many as 'biscuit king'...

...but their reign has been tumultuous as the company has seen compelling battles for ownership

Nestle to eliminate more low-margin products soon

In India,about 45% of Nestle revenues come from milk products and nutrition

Duracell's power to last a bit longer

Though P&G is to divest the battery brand, it remains a leader in premium batteries

We'll have to, and will, cope with e-commerce: HUL chief Harish Manwani

The chairman of the FMCG major says it is silly to block e-commerce discounts

HUL: Price hikes, cost mgmt aid earnings

Stock falls 4.8% as gross margins come under pressure

Indian battery market awaits effects of Duracell sale

This is the mainstay of the Duracell business, which gives P&G almost $2 billion (or Rs 12,000 crore) in revenues globally

E-commerce and FMCG stay out of each other's way, but only just

Online channel has not yet disrupted the business model of FMCG firms. This seems unlikely to remain so

Coffee chains wake up to new reality

Coffee chains in India are struggling to turn the corner

We won't stop looking at acquisitions: Siraj Chaudhry

Interview with Chairman, Cargill India

Losing the Abbies is bad for creativity, we need local awards: Bobby Pawar

Interview with Director & Chief Creative Officer, Publicis South Asia

July-Sept quarter might bring cheer for FMCG firms

Anticipated urban recovery likely to help fortunes of consumer goods companies

With food parks, is Biyani biting off more than he can chew?

Taking control of manufacturing will help boost profits for the food business, but it could leave the group saddled with huge debt

40 Years Ago...and now: Liril Girl showed how to target a state of mind

The sight and sound of the Liril Girl set the tone for ads that work at a subliminal level, and captivates viewers even to this day

We will run more global pitches from India now: Kevin Roberts

Interview with Worldwide CEO of Saatchi & Saatchi

Durables firms to petition govt over e-commerce discounts

Industry body to write to commerce ministry, seek regulation for e-tailers

Nobody should sell below cost: Kishore Biyani

Interview with CEO, Future Group