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Reliance Consumer Products (RCP), the FMCG arm of Reliance Industries (RIL), has forayed into the fast-growing healthy functional beverage space with the acquisition of majority stake in a joint venture (JV) with Naturedge Beverages as it looks to enhance its presence as a total beverage company.
Through this JV, RCP will offer consumers a range of herbal-natural beverages as the space presents a large and rapidly expanding opportunity, driven by a strong consumer shift toward healthier, natural alternatives, the firm said in a statement.
Its flagship offering, Shunya, is herb infused functional packaged beverage with zero-sugar and zero calories and has Indian herbs like ashwagandha, brahmi, khus, kokum and green tea.
Ketan Mody, executive director, RCP said in its release, “We are pleased to announce this JV as it strengthens our beverage portfolio with the addition of health-focused functional drinks, inspired by ayurveda. Within a very short span of time, Shunya has gained wide popularity among health-conscious consumers as it offers the benefits of herbs in contemporary formats. It also fits perfectly with RCPL’s vision of providing quality products at affordable prices along with promoting India’s legacy.”
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He added, “We are delighted to come together with our partner Naturedge Beverages and consumers can now expect more innovation and a wider range of herbal-natural functional beverages in the future.”
Naturedge was founded in 2018 by Siddhesh Sharma, a third-generation entrepreneur from the Baidyanath Group.
Sharma, director, Naturedge Beverages said in the release, “The partnership with RCP is a testament of Shunya’s rapidly growing acceptability among consumers. With our visions aligned on turning Shunya into a pan-India brand that caters to consumers' love for herbal-natural functional beverages that are refreshing and fun-filled at the same time, this is a win-win for us.”
Sharma also said that through this JV, Shunya will be made available to consumers across India through RCP’s wide network of distribution and supply chain.
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