Deepak Nitrite restructures business units for sustained growth

Deepak Nitrite Ltd has announced a strategy where it has organised its operations into strategic business units (SBUs) to intensify focus on individual businesses to drive accelerated growth in top and bottom line. Deepak Nitrite’s business segments of organic intermediates, inorganic intermediates and fine & specialty chemicals have been reorganised into three SBUs - Bulk Specialty Chemicals, Fine Chemicals and Fluorescent Whitening Agent. This will enable the company to categorise products which are synergistic in nature within common business units that are reflective of the nature of product, supply economics and customer end use applications.
 
ALSO READ: Falling rupee is a concern for us: Rajesh Aggarwal, MD, Insecticides India

Deepak Nitrite will undertake activities of quality management, procurement & logistics, inventory management, technical upgradation, sales & marketing in a focussed manner for each SBU enabling the company to optimise its overall operations. Each SBU will be headed by a President (SBU Head) who will be responsible for the overall operational and financial performance. In line with this strategy, Deepak Nitrite has appointed Ajay Patwardhan as President – Fluorescent & Whitening Agents (FWA); and Ajit Bagade as President – Bulk Specialties Chemical (BSC). The appointment of President for Fine Chemicals segment is under progress.
 
Deepak Nitrite is targeting to increase its revenue four-fold over the last decade and aims to double it in the next three to four years.