Fiona Diamonds: Setting off a new era of sustainable diamonds

June 16, 2022 20:45 IST | ANI Press Release
Tennis player James Blake
Parag Agrawal and Saurabh Agrawal Co-founders of Fiona Diamond

New Delhi [India], June 17 (ANI/NewsVoir): Human history is known for its fascination with precious jewels, and indubitably diamonds cannot be scooped out from the glares of the historicity. Not much has changed in modern times as diamonds are still prized possessions of women and are seen as a symbol of love and eternal union. It is a cherished tradition gifted from the past to the future generations and an indelible token of legacy that continues to live on.

Making a hallmark in the diamond business, Fiona Solitaires Pvt. Ltd. is the first and the only brand that sells a wide range of diamonds like natural diamonds, LG or sustainable diamonds, and rare to find moissanites catering to all the demands of diamond lovers. It excels in quality and variety, fashioned with modern and vintage designs to create an overarching pleasing look.

Parag Agarwal and Saurabh Agarwal co-founded Fiona Diamonds in the late 2000s, which was a risk-taking venture at that time as nobody believed that selling a rare type of diamond-like Mossainettes would be a saleable idea. But Fiona Diamonds completely altered people's perceptions and sold Mossainettes like hot cakes in India.

Fiona also has earned the cachet of being the first brand to sell sustainable diamonds, chalk out an eco-friendly policy, and raise awareness in the industry and among the buyers.

It sells Engagement rings, proposal rings, and plain gold rings for all occasions and its customers come from all backgrounds, from middle-class working people to elites.

Fiona Diamonds has also opened an e-commerce site to make diamond rings affordable and accessible to all and ensure doorstep delivery to millions of customers. They have gone a step ahead with active customer teams on social media like Whatsapp and phone to help in case of queries like jewellery selection or any other issue to place orders etc.

With three brand exclusive stores in Delhi, Mumbai and Bangalore and an increasing number of franchises across the country, Fiona Diamond has amplified its customer services by polishing and cleaning services to ensure long-term care and maintenance of the jewellery. It has also facilitated online retail in the US and B2B supply in Dubai.

Commenting on the enormous success, Parag Agarwal, Founder, Fiona Diamonds, said, "With the ever-expanding presence and digital outreach, Fiona has been able to gain the love and trust of our customers. Jewellery is not an artifice and projection of pretentiousness. Sentimental values are attached to the accessories, and we take it upon ourselves to deliver value-based products to our buyers as we know there is a certain level of emotionality beseeched with diamonds."

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)


(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)


Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor