Not Another Celebrity Venture: How Mohamed Hadid Built Hadid Caviar to Global Acclaim

In the digital age, the platform and scope of reach of public figures have expanded exponentially, with built-in social media followings turning conventional celebrities into bona fide influencers. With brands of all sizes scouring out deals left and right with the perfect creators to meet their targeted audience, many consumers have become wary of celebrity-backed ventures, concerned that their involvement and subsequent marketing efforts stand on nothing more than name alone. Flipping this concept on its head is entrepreneur and developing visionary Mohamed Hadid, whose role as the patriarch of the buzzy Hadid family and long-term presence in the business world have earned him some 1.3 million followers and international recognition in the process, who has put unparalleled attention into his luxury delicacy venture, Hadid Caviar.

Rather than take a backseat role and let his name carry the company, Hadid remains an integral part of the Hadid Caviar team, maintaining a 50 percent stake in the brand alongside his family. Hadid has kept a hands-on approach with the company, helping establish Hadid Caviar’s commitment to traceability and sustainability as well as using his fashion-industry connections to secure Hadid Caviar’s role as sponsors for some of the globe’s biggest events, like December’s Vogue Arabia Gala and the Foundation for AIDS Research’s (AmFAR) Cannes gala in June 2021.

A long-time philanthropist himself, Hadid has made sure to infuse this same ethos of giving-back deep into the operations of Hadid Caviar. Now, Hadid Caviar donates 5 percent of profits from every tin sold back to AmFAR’s impactful research into curing AIDS, alongside the organization’s present-day efforts into combating the covid-19 pandemic.

Despite a huge spotlight on the brand brought on by Hadid’s direct involvement, Hadid Caviar never skimps on quality with its premium sturgeon roe products. Throughout the company’s six distinct caviars varieties, each harvest has been stimulated with state-of-the-art technology, with the same painstaking care taken as Hadid Caviar experts hand-pick and hand package each individual tin, maintaining strict hygiene and disinfection process aligned with international standards set by the FDA, HACCP and CITES. Tins are later stamped with one-of-the-kind identification codes, helping ensure Hadid Caviar consumers that their caviar was sourced ethically from legal farms, while also providing extra details about the product’s individual origins.

Standing in stark contrast to other celebrities’ entrepreneurial pursuits, Hadid’s hands-on approach and personal stake in the business has allowed Hadid Caviar to flourish into a market leader, gaining unrivaled placement in high-end stores like Harrods and serving customers across four of the globe’s continents, setting up Hadid Caviar for long-term success in the process.