Page 42 - News

GSK's health food drink Boost may get a brand refresh under new owner HUL

The health food drink may get a brand refresh under new owner HUL, as it readies to take on rivals such as Mondelez and Nestle in the category

How an ad campaign 'challenged stereotypes' and affected a 'cultural shift'

The 'Nayi Soch' campaign for Star Plus in 2016 challenged the stereotypical thinking related to women and sought to tell how women should not be looked at

How Tata Motors is applying its learnings from CV turnaround to PV segment

Tata Motors is planning to roll out new models, from small hatchbacks to SUVs, in quick succession

What drove Discover, one of Bajaj Auto's best-selling brands, off track?

Harish Bijoor-founder, Harish Bijoor Consults, a brand consulting firm points out that fundamentally, positioning mistakes are made when there is a clutter in a category

A boost for Horlicks: Iconic brand to start life afresh under HUL

Under HUL, the iconic brand has to walk the tightrope between legacy and relevance, say experts

Family office space set for exponential growth in next 5-10 yrs in India

A third of families still do not use wealth management services

My best campaign is 'Ami KKR' for Kolkata Knight Riders, says Jitto George

For us, the campaign is special because for a primarily digital agency, this was the first mainline campaign we ever did

RR Kabel, Birla Aerocon launch campaigns, push brands out of the shadows

After years of promoting their wares in the unorganised segment, makers of pipes, cables and wires are going directly to consumers. Branding, not sales, is the goal, they say

Philips banks on Taiwanese partner TPV Technology to woo TV buyers in India

India will be the third biggest TV market in the world with sales growing at an average 11 per cent over the next three years

#MeToo movement reaches S Korea, one of world's worst workplaces for women

Last month, thousands of women rallied at Seoul's historic Gwanghwamun Square

Time to change: Lessons for HR professionals from #MeToo movement

Sifting of bad candidates from the good ones thus becomes vital but tough. Background checks are one way out and companies are doing them routinely but there are hurdles

From 'Raazi' to 'Zero', Bollywood gets savvier with small screen debuts

Trailer marketing on YouTube has helped keep costs low, expand the Rs 1-billion club in Bollywood in 2018

Flipkart's one fashion brand strategy may put Myntra, Jabong out of style

While Flipkart has its own fashion marketplace and an exclusive band of private labels and brand partnerships, Myntra and Jabong have added heft to its fashion play in recent years

Birla Corp plans to replace cement brands Samrat and Chetak with Perfect

The company positions Perfect as its new flagship, looks to build a unified national corporate identity and premium appeal for its products

Wrangler plays for youth attention with aggressive digital marketing plan

Today Wrangler sells through 340 outlets, including 240 brand exclusive stores

My best campaign is Google's India Inspires India, says Dheeraj Sinha

We picked up real use cases, stories from the ground as examples to highlight the kind of impact Google is having on people's life, says Sinha

Brands look at ways to crack the language code in Indian hinterland

Marketers are helping brands craft multi-lingual narratives, but technology and budgets prove to be stumbling blocks

Lots Wholesale Solutions plans to invest Rs 10 bn in India over next 5 yrs

Lots Wholesale Solutions is hoping to learn from the experiences of early entrants in the wholesale market in India

Fortis Healthcare takes a shot at moving the brand away from controversy

Even as the health care major begins life under a new owner, it has embarked on a brand-building exercise

India is still an underserved market, says Tetra Pak's Ashutosh Manohar

Be it through social media, or the product pack, the consumer wants to 'talk' to brands, not be 'spoken to', says Manohar