Page 46 - News

Pay cuts to deferred financial results, brand Jet has flown into turbulence

In the midst of its worst crisis ever, can the 25-year-old airline steer out of the clouds?

Bus start-ups take a slow ride to next stop, but may soon gather speed

Mass mobility services have struggled to take off, but there are signs the signal could finally turn from yellow to green

Zydus Wellness' Everyuth goes for an image makeover in beauty market

The company looks for a wider berth in the country's burgeoning beauty market, redesigns and rebrands its flagship brand

Fintech brands lose billions as consumers drop out of transactions: Report

Financial brands are losing consumers by not fixing the friction points in their digital purchase journeys

Godrej Nature's Basket rethinking strategy as it plans to return to Delhi

Company officials say revenues are projected to grow at a CAG of around 25 per cent a year to reach Rs 10 billion by 2022

We are determined to make fearless living a habit: Cipla's Umang Vohra

'We are looking to provide end-to-end solutions in the area of disease management for Patients'

How Airbnb, Oyo, Treebo are plotting brand journeys in a cluttered market

Oyo, the youngest in the list and India's most recent entry into the unicorn league has sub brands and has built a differentiated offering for different consumer groups.

Airlines, hotels redraw the loyalty line as customers look beyond rewards

Loyalty programmes are going through an overhaul

Swiggy's Access programme to offer cloud kitchen for faster services

Swiggy wants to expand the number of restaurant partners on the Access programme from 30 to 300 in 10 cities over the next six to nine months

How Escorts Ltd is transforming from a pure-play product firm with Traxi

Seven months into the launch, the company is offering the service to farmers in select clusters in states such as Haryana, western and central Uttar Pradesh, and Madhya Pradesh

The real story behind 'Half Stories', the first live action ad campaign

The key idea behind the campaign was to create a first of its kind live action advertising campaign - where a rider was on the road, seeking opportunities to help people

ITC, Coca-Cola, PepsiCo ramp up presence in milk-based beverages market

Consumers are seeking out milk-based drinks as they get more conscious about health and nutrition

PM Modi's cleanliness drive prompts HUL to give Brand Domex a lift

With celebrity ambassadors and a campaign around social taboos, the toilet-cleaner brand steps out of the closet

Coca-Cola, Vodafone, others kick-start the season with discounts and offers

The common themes used by brands for their campaigns this year are sustainability, harmony and environmental awareness

Jonty Rhodes to promote Isuzu Motors India's utility vehicle 'V-Cross'

According to the SIAM, 0.92 million SUVs were sold in 2017-18 compared to 0.76 million a year ago

After demerging its MDF biz, Greenply may cut costs and time to market

MDF is a high volume and low value product, so the cost of freight plays an important role in determining the profitability of the business

Skybags to Brylcreem, big brands are making a beeline for Varun Dhawan

Nearly six years since his debut, Dhawan currently endorses around eight brands. What is driving his popularity as an endorser?

Jewellery exporters start campaign, look to contain fallout of recent scams

The campaign highlights the sector's contribution to economy and employment

In a world of robots, automakers hiring more humans, shows report

People still needed amid auto industry's rapid transformation

SpiceJet's biofuel-powered flight will help environment, boost farm income

The global airline industry's quest for a commercially viable, sustainable aviation fuel mix of biofuel and petroleum fuel dates back to February 2008