We are determined to make fearless living a habit: Cipla's Umang Vohra

'We are looking to provide end-to-end solutions in the area of disease management for Patients'

Cipla is looking to make innovation an integral part of its business model. Can you explain what innovation entails for a pharma company?

Our innovation philosophy is all about going beyond the pill. Product innovation needs to happen and it has to be driven by the view to offer patients the best available medicine (course of treatment) coupled with a better lifestyle management regime. Moving beyond the pill, we are looking at the services that we can offer to patients and to doctors. We are actively looking to provide end-to-end solutions in the area of disease management for patients.

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