Page 54 - News

What challenges finance firms face in adopting automation technologies

Developing countries like India too are embracing automation

Marico's online-only play defies common logic: How will it pan out?

The FMCG company has launched its first digital-exclusive brand Studio X in an apparent bid to test the online market

Tata Motors gains from IPL promo as enquiries for Nexon doubled in Apr-May

Other passenger vehicles in Tata Motors' portfolio also gained as a result of the association

Geneva's Du Rhone hopes to capitalise on the growing luxury market in India

While Du Rhone landed in India first, if it succeeds, Confiserie Läderach, Confiserie Sprüngli and other international luxury chocolate brands may follow suit

How US firm WeWork uses multi-media campaign to boost co-working places

WeWork offers coworking spaces in three cities including Bengaluru, Mumbai and Delhi-NCR. It has eight facilities with over 10,000 members

Flying high on AI: How Vistara is using tech to free up human resources

In a first for an airline in the country,Vistara is gearing up to station an indigenously developed robot, RADA, at its signature lounge at Delhi Airport's Terminal 3

Despite early rains, ice cream brands take a big bite this summer

Most ice cream brands have launched more variants, innovations and flavours this year

Baijayant (Jay) Panda: From somebody to nobody in Biju Janata Dal

In his resignation letter, Panda narrated how he was sidelined in the party over the last few years

Regaining lost glory: How Brand Vivo is staging a comeback

By getting its focus back on the sub-Rs 10,000 and other price segments, Vivo is filling key gaps aggressively in a bid to grab share and regain strength in smartphone market

Auto brands take note of growing digital influence on cars and bike market

With smartphones now replacing in-person research when buying cars or bikes, the digital medium will become key for advertising, sales and marketing

FMCG: Shipments are going up while retail offtake is slowing, says Nielsen

While company shipments are going up, actual retail offtake is slowing, says Nielsen, pointing to consumer fatigue. Is this cause for concern?

CRISIL SME Tracker: Working capital gap widening for MSMEs

The working capital gap is a critical barometer of an enterprise's ability to meet its daily financing needs

Britannia using new-age tools to complement core strategy in rural areas

Britannia is engaging with small, local start-ups to push penetration of key brands in the villages

Amid changing fashion trends, Levi's aims to stay true to its denim roots

The marketing team is also keen to develop an experiential culture around the brand

Data Tracker: Consumers want private labels across brands for transparency

The trend is beginning to gather force and is likely to see significant movement in the coming years

Retail chain Croma getting back on track on refreshed omnichannel strategy

The shift in communication and targeting strategy has been accompanied by a complete overhaul of Croma stores

Parle rallies behind premium Platina brand to connect with new customers

The company sees a swelling in the ranks of affluent Indians that would help accelerate its premium run

Deadpool clowns its way through the box office, crosses Rs 330 mn in 5 days

Fox Star Studio uses the movie's risque and irreverent take-down of popular culture to market it to young moviegoers

Rising prices of newsprint a key concern for Indian and global publishers

In the beginning of 2017, paper companies did not undertake price hikes

Shell Lubricants' new digital campaign glorifies industry collaborations

The new digital film takes forward the thought put across last year in Shell's first global brand positioning campaign, 'Together anything is possible'