How US firm WeWork uses multi-media campaign to boost co-working places

WeWork offers coworking spaces in three cities including Bengaluru, Mumbai and Delhi-NCR. It has eight facilities with over 10,000 members

As prime locations remain out of reach for most small businesses and new entrepreneurs, coworking spaces are becoming rapidly popular in India. Not just them: shared workspaces are increasingly becoming attractive for large companies like Microsoft and Amazon Web Services looking to deploy smaller teams on myriad projects. As a Harvard Business Review report on workspaces says, “Though the coworking movement has its origins among freelancers, entrepreneurs, and the tech industry, it’s increasingly relevant for a broader range of people and organisations.” This is a global phenomenon but the trends are amply evident in India. Little wonder, it is a