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Companies are adopting technologies to meet business and customer needs

Whether it is banking, the automotive industry or manufacturing generally, Indian enterprises have leapfrogged even their global rivals in the adoption of technologies.

Adi Godrej: The man who always ensured that group stays ahead of the race

Godrej's initiatives on the business and employee welfare fronts have also been led in part by his deep understanding of and love for management issues

From consumer goods to textile sectors: The great polarisation in India Inc

There is a clear divide between firms with record valuations but few assets, and those with substantial assets but low market capitalisation

Hotstar humours IPL viewers, ads pitch the fun of watching matches together

Star's OTT platform looks to craft a distinctive voice and identity for its brand, leverage the league's popularity to expand its band of loyal viewers

Ashwin perfects the pitch

With eight brands in the bag and an endorsement fee of over a crore a year, off-spinner R Ashwin is matching Indian batsmen at their game

Ravichandran Ashwin: Turning point

What makes Ravichandran Ashwin the world's premier Test spinner?

Chris Gayle has a 'very big bat'

Gayle is an abject listener and a reckless talker, but even he would have listened to some of these tales fixedly

Brands pitch gender balance in ads, but some say they have miles to go

Even as advertisers attempt a more inclusive and nuanced understanding of gender, marketers and consumers say there still is a lot left to do

Grasim pushes eco-friendly fashion, but will the trend stay in style

Aditya Birla Group's Grasim is pushing Liva fabric through its eponymous fashion line. Will that restrict the brand's growth?

Data can get you only to a certain point: Ex-GE vice chair Beth Comstock

Some of the challenges Facebook faces are less about data and more about questioning the business model, says Beth Comstock

Bijoya Sawian is preserving Khasi culture, through stories and translations

Bijoya Sawian retold old stories and translated ancient texts for today's generation

The circus around the 'chowkidar'

The real chowkidar is the proverbial poor man that Mahatma Gandhi gave his "talisman" for

Why Congress chose Naresh Arora's DesignBoxed to manage its social media

Arora says his agency spent nine months in shaping the Chhattisgarh campaign

Kesari thrusts a forgotten battle into popular consciousness: What it means

Practices of remembrance and the legacy of Saragarhi have transformed the martyrs into mythical figures

Bad blood

From the Indian epics we have stories of brotherly love, of obedience and subservience

Charge of the 'chowkidar'

What does the Main Bhi Chowkidar campaign have to do with the Modi government's performance over the last five years, or its vision for the next five if it is voted back?

Evan Thomas' biography of Sandra Day O'Connor sums up an overachiever

The O'Connors' marriage is at the heart of this biography

A walk through 5 new museums of contemporary Indian history at Red Fort

The third museum focuses on Subhash Chandra Bose and the role of the Indian National Army

A taste of top-class Korean dramas based on Western classical music

There's an abundance of top-notch Korean dramas based on Western classical music on Netflix and YouTube

A brief history of Iranians who migrated from Yazd to make Mumbai home

Mumbai's favoured chaiwallahs have evolved since migrating to the city from Yazd centuries ago