Page 17 - Supplements
How three MSMEs turned the coronavirus challenge into an opportunity
Many people running MSMEs fear that the support offered by the government might not be enough, while many others are tweaking their business models - basically trying to do more with less
 "How three MSMEs turned the coronavirus challenge into an opportunity")
Brands chant the affordability mantra as they chase thrifty customers
The familiar playbook of flexible payment schemes, value packs and discounted sales dons a post-pandemic avatar as brands chase thrifty customers
 "Brands chant the affordability mantra as they chase thrifty customers")
How the shift in purchase behaviour calls for an overhaul in branding
As consumers make the slow march to normalcy, brands will be forced to rethink their category presence, purpose, and pricing strategies
 "How the shift in purchase behaviour calls for an overhaul in branding")
Can the pandemic nudge us to change our habits and make our lives better?
Preposterous though it may sound, months of staying at home 24x7 has offered an opportunity to change lifestyles for the better.
 "Can the pandemic nudge us to change our habits and make our lives better?")
Can Vivo beat lockdown blues as campaigns against Chinese brands intensify?
As campaigns against Chinese brands intensify and the virus keeps people indoors, Vivo plays it slow with a digital-first launch plan
 "Can Vivo beat lockdown blues as campaigns against Chinese brands intensify?")
Steps SpiceJet took to shift focus from passengers to products in lockdown
It roughly needs around $5 million to convert a Boeing 737 and around $1.5 to convert a Q400 from a passenger aircraft to a cargo aircraft
 "Steps SpiceJet took to shift focus from passengers to products in lockdown")
Private, not confidential: How data is a casualty in the time of pandemic
Battling the pandemic demands an unprecedented amount of citizen surveillance and data collection. In all of this, does privacy matter? Neha Alawadhi and Arundhuti Dasgupta report
 "Private, not confidential: How data is a casualty in the time of pandemic")
The Class of 2020 deals with pending exams, uncertain admissions and fear
The school-leaving Class of 2020 is dealing with confusion about interrupted exams, anxiety about college admissions and, of course, fear of a raging virus. Veer Arjun Singh sums up their dilemmas
 "The Class of 2020 deals with pending exams, uncertain admissions and fear")
Why the iPhone SE is the only tiny phone you should even consider buying
Yes, it's modestly sized but don't let that make you underestimate the new iPhone SE
 "Why the iPhone SE is the only tiny phone you should even consider buying")
CHESS #1404
Mir Sultan Khan was the first great modern Subcontinental player.
 "CHESS #1404")
How queer artist Param Sahib deconstructs masculinist tropes with style
Queer artist and designer Param Sahib deconstructs tropes of toxic masculinity with style, says Amrita Singh
 "How queer artist Param Sahib deconstructs masculinist tropes with style")
The renewed interest in a widely acclaimed book on 'bullshit jobs'
A widely acclaimed book on 'bullshit jobs' is at the centre of renewed interest ever since the Covid-19-induced lockdown shone a spotlight on the nature of 'essential services'
 "The renewed interest in a widely acclaimed book on 'bullshit jobs'")
The Black Lives Matter protests and the swift change they are triggering
Remarkably, the protests have had an impact across borders. In the United Kingdom, the statue of a slave trader was uprooted and dumped in the river
 "The Black Lives Matter protests and the swift change they are triggering")
The mythology of fear
Instead of its once haloed existence as the year of lofty goals and vision statements, it is now staring at an epitaph that may well read: The year when death ran amok and the gods went missing.
 "The mythology of fear")
Axone is an engaging and layered film on Delhi's Northeastern community
Made by Nicholas Kharkongor, Axone shines a light on the experiences of young people from India's Northeastern states.
 "Axone is an engaging and layered film on Delhi's Northeastern community")
Inside Dr Caligari's cabinet
Paying attention to words thoughtfully chosen for the intertitles, and observing the actors' purposefully exaggerated moods, is really a high form of meditation
 "Inside Dr Caligari's cabinet")
Art enthusiasts are displaying and selling overlooked, affordable art works
Mumbai-based Carpe Arte, started by art consultant Natasha Jeyasingh in 2017, is assisting virtually unknown contemporary artists with sales.
 "Art enthusiasts are displaying and selling overlooked, affordable art works")
No painter of pretty pictures
If Amitava's early practice was characterised by anger, he has since tempered it with wisdom, yet he remains a chronicler of social wrongs, writes Kishore Singh
 "No painter of pretty pictures")
Hotels, travel brands pitch for a rebound as Covid-19 lockdown eases
As lockdown eases, ITC, Taj Hotels, Oyo, MakeMyTrip play up the safety line, bank on employee endorsements to rebuild trust in their brands
 "Hotels, travel brands pitch for a rebound as Covid-19 lockdown eases")
From PepsiCo to Britannia, brands step up to the digital storefront
Pepsi, Coke, Britannia, Kwality Walls and a host of other brands line up for e-stores on delivery apps, rethink visual identities, and the retail experience
 "From PepsiCo to Britannia, brands step up to the digital storefront")