Page 38 - Supplements

For Valentine's Day, brands look for love in the age of social media

Brands spiced up the message of love with social causes and share-able videos

Bisleri banking on new recipe but intense competition may make going tough

So what gives the company hope that it will be second time lucky?

Discounting is an easy tool but will always be short-lived: RailYatri CEO

With standardisation of service and convenience, more customers have started considering buses as an intercity travel option, Manish Rathi tells Shubhomoy Sikdar

Ola takes on Uber with its safety pitch as it drives operations to London

Safety is high on its mind and Ola is bringing in an AI enabled safety feature, 'Guardian'

Speech and voice recognition industry set to grow by 41% in 2020: Report

The report focuses on the market of voice technology in India, the perception of voice assistants, home management with use of voice and data security concerns.

India among top 3 countries confident about retaining jobs in future

Nearly two-third believes that their current jobs will be replaced by automation

Fine tune the opportunity

In part one of a two-part series, the author talks about how startups can identify a need gap

With a digital persona, Mother Dairy looks to wear a millennial label

The dairy major goes for a brand refresh with new packaging and sharper digital tools, looks to set itself apart from clutter in the dairy market

Brands turn to social media influencers for fresh looks, wider audience

Social media networks aced the persuasion game, as influencer marketing proved to be the fastest route to customer acquisition in 2019

Unlike tactical cashbacks, loyalty plans are strategic: Payback India CEO

The design of a loyalty programme needs to ensure that there is a clear and defined objective, says Gautam Kaushik

Answers to the Strategist quiz #650

Answers to the Strategist quiz #650

The Strategist quiz #651

The Strategist quiz #651

My favourite campaign is Google India's 2013 'Reunion': NetElixir CEO

The sensitivity with which Google entwined its sophisticated search capabilities around the sentiments of the characters was a real heart stealer.

The rapid rise of user-generated content and brands' TikTok challenge

User-generated content has upended the rules of traditional communication

Active brain in a devil's workshop

I must congratulate myself for having known instinctively and instantly how good and addictive Twitter was because I am hooked

Lucknow's Sanatkada festival gives Muslims joyful voice in troubled times

Anjali Puri is heartened by a colourful, reflective and fun cultural festival in Lucknow, held at a time of fractiousness and dissent

Little Women, in its latest film avatar, is destined to become a classic

Everyone's dreams are different, and this doesn't make one less important than another

These designers and citizens offer solutions to your urban living problems

A group of designers and active citizens in Goa attempts to work out solutions to problems of urban living

Corporates are becoming more inclusive in a post-Section 377 world

Small but significant steps are making workplaces more inclusive in India after homosexuality was decriminalised, writes Nikita Puri. Individuals are taking their fight into the open too

Klipsch T5 True True Wireless review: Exceptional sound but not a great fit

The T5 comes with three pairs of eartips in the box and I highly recommend trying them all to find your best fit