Page 43 - Supplements

Leaves from history: Auction of texts dating back to the freedom struggle

An unusual online auction will allow us to understand the creation of our country at source

Linguist's love

The act of love, writes Polish theatre director Jerzy Grotowski in Towards a Poor Theatre, involves making oneself vulnerable; so does the act of theatre - or in fact any art, including poetry

Meet the restaurateurs who are offering taste and innovation on a platter

A new entrepreneurial force is taking your dining-out decisions for you. Veer Arjun Singh meets some of the people driving it

Jairam Ramesh's book on VK Krishna Menon humanises the villain of 1962

The book offers a balanced and wide-ranging account of V K Krishna Menon, Nehru's controversial and irascible defence minister, taking in his role as freedom fighter, leftist politician, and visionary

Kamini Lau, who upheld the right to protest, is a no-nonsense judge

Lawyers say she is a strict judge whose work culture is different in terms of clarity on the status of pending matters or state of evidence

Deepika's acid test

The vitriol against Padukone, who is a hugely popular star, will fade over time. But let's not forget what caused it

Festive sale ad blitz: Amazon keeps it simple, Flipkart brings on the stars

The e-commerce giants present a study in contrast in the ad blitz over big sale days, taking sharply diverging paths to reach the customer

If you want one of these things, wait until Black Friday

Black Friday will throw a lot of deals your way. These are the ones that are actually worth your time and money, writes Elissa Sanci

Vivo looks to raise the game in 2020 after capturing market share in 2019

Having registered a sharp increase in market share in 2019, the Chinese smartphone brand looks to raise the game

'Multifunctional homes' among top consumer trends for 2019: Report

These also explore how consumer behaviour is shifting and causing disruption for businesses globally

No slowdown for eateries, dining out went up by 4.5 times in 2019: Report

From the money spent to the increased frequency of restaurant, some numbers are staggering

OTT market being built, monetisation will follow: Applause's Sameer Nair

The OTT market is just discovering itself; it is the land grab phase. Monetisation will happen in a bit, says Nair

Ready with the innovation edge

Global capability centres will drive innovation for the global enterprise

New models, digitisation: How Audi plans to recoup lost ground in India

It will bring new models more frequently, expand service network and focus on digitalisation

Voot follows money on the OTT, but can it match the giants in the game?

Viacom 18 bets on reality shows and regional content as it switches over to a paid viewership model

Ind vs Aus: Star Sports plays up the contest, tones down on rivalry

The broadcaster plays down the rivalry even as it plays up the contest for the three-match series

Funskool resets the playground, targets millennial parents with new brands

The MRF-owned toy company is targeting millennial parents with new international brands and a fresh retail and marketing thrust

CCD starts giving out outlets as co-working spaces: Is the model scalable?

Apart from infrastructure, how can a cafe which has taken a plunge into formalising the co-working arrangments scale up operations?

My favourite campaign is Deloitte's 'Green Dot', says Chimp&z Inc CEO

This was Deloitte's first global advertising campaign representing their unique point of view and their voice to the clients, says Angad Singh Manchanda

Image makeover and to counter critics: The idea behind BMC campaigns

The richest municipal corporation in the country puts a face to the work it does, looks to counter critics and garner empathy for its efforts