Page 58 - Supplements

What makes Sourav Ganguly the outspoken administrator and brand that he is

Sourav Ganguly has used his trademark aggression to build a unique brand identity, markedly different from his peers. Can he continue to do that, in his new role?

This Ikea campaign is ad veteran K V Sridhar's favourite: Know why

It is a campaign that makes you emotionally high, says Sridhar

What are the factors that decide women's progress at workplaces in India?

Factors that work best for Indian women are different from those that work best for women globally

Most brands in US, Europe failing to use customer data effectively: Survey

Brands that use CDPs effectively are 2.5 times more likely to increase customer lifetime value

Fostering the culture of innovation

What keeps suuccessful firms ahead of the pack and why they're always pushing the envelope

On a new wicket: Why Indian brands are advertising in foreign leagues

Experts say almost all cricket finds takers in India, viewership is boosted by betting and emergence of fantasy league platforms

Best foot forward

Bata India hopes to woo a younger audience with a wider basket of offerings

Chhattisgarh blues

Vinod Kumar Shukla has cultivated an acute sense of place based on his own experiences

Spotify turns the spotlight on storytellers with 3 original podcast series

The platform looks to break away from the popular song-and-dance routine, with original podcasts made for an Indian audience

Alia, Ranbir make hay while the brand shines. Will their magic last?

Curiosity about the relationship between the two actors has translated into advertiser interest. But will it last?

The battle is outside, not within, says DAN India CEO Anand Bhadkamkar

Bhadkamkar tells Business Standard what his priorities are as the ad industry grapples with a slowdown

Chip of a new block: Here's how Intel is working on next set of innovations

In its revamped avatar as a data centric company, the world's largest chipmaker Intel is working on the next set of innovations piggybacking on 5G network deployment

Chinese electronics brand Haier looks for glamour away from the spotlight

With three women sportspersons as endorsers, the Chinese consumer electronics brand is tapping into the appeal of underdog branding

Myths and modernity

The only complaint one has of this book is that it is so slim

On the rise of nationalism and the urgent need for interdependence

Economist Nitin Desai analyses what ails nations today and offers a prescription for the future

'The Crown' executes a peaceful palace coup

Created and written by Peter Morgan, the series has spent two acclaimed seasons exploring the nation's politics and social mores through the prism of Queen Elizabeth II's reign

Feeble to formidable

India's fielders can today probably save at least 50 runs more per innings as opposed to our teams of the past

An exhibition reminds us of the forgotten legacy of the French in India

Titled Rajas Nawabs & Firangees, the exhibition looks at the late 18th and early 19th century - a period which saw the waning of the French East India Company

LG G8s ThinQ review: Comprehensive imaging prowess, sleek performance

Priced at Rs 35,990, the LG G8s ThinQ is a midrange smartphone that matches premium ones in imaging and performance, but its small screen estate may irk some

How traditional water bodies can help India deal with looming water crisis

The Ministry of Jal Shakti was launched in May this year with the mandate to find solutions to India's escalating water crisis