Page 67 - Supplements

Statspeak: Companies need to understand the evolving consumer better

Identifying your niche and moving away from mass targeting will be the keys, says the Deloitte India report

Environmental sustainability is no longer just a buzzword: Gurmeet Singh

It makes a business more profitable, Singh tells Shubhomoy Sikdar

Robots could be trained to recognise human emotions, finds study

The study was conducted by researchers form Warwick Business School, University of Plymouth, Donders Centre for Cognition at Radboud University in the Netherlands, and the Bristol Robotics Lab

Brands, corporates should look at rural India's aspirations as opportunity

Brands must not forget the context when devising strategy

From Thomas Cook to Forever 21, brands fight back as global crises hit home

Can they keep the contagion at bay?

Fipkart to Saffola: Big brands play by small-town rules in wooing customers

Rustic humour, large families and affordability set the advertising themes this season for brands across categories

Onida's devil ad campaign is my favourite: Harish Bijoor Consults founder

The tagline had a double meaning that was not in the face, but one that was subliminal and had cues that everyone could relate to

A digital museum uses art to keep the conversation around water flowing

A digital museum invokes art and heritage to induce behavioural change around water

Bengaluru's first midwife-based birth centre makes a case for choice

A birthing centre in Bengaluru is helping women make informed decisions about their pregnancy, right down to choosing how they have their baby

The wealthiest of the wealthy's $4.8 billion boat party in Monaco

The annual Monaco Yacht Show showcases the pinnacle of design, engineering and luxury available to the seafaring super rich

You are a movie star: Congratulations, here is your space movie

Here is a look at the tradition of big names in big space movies, and how it worked out for them.

Can we emote in English?

Our national conversation, meaning that which relates to the economy, security, constitutionalism and the law and so on, has been appropriated by English

CHESS #1371

The World Cup finals and the Third-place match both remain dead-locked, with tiebreaks to come

The Marvel Avengers show in Mumbai is mainly only fun for the kids

An immersive show about the Marvel Avengers is fun for children but rarely gets the adrenaline going

An outfit that promotes breastfeeding by countering commercial influence

Set up in 1991, BPNI has been focused on enhancing breastfeeding rates in India by countering commercial influence, and advocating for maternity entitlements

A new club in Kolkata indicates the shape of jazz to come to the city

A dedicated jazz club is just what Kolkata needed to get things going

Maharani Gayatri Devi acts as muse for a showcase of heirloom textiles

Textile and handicraft revivalists treat Gayatri Devi as muse to showcase heirloom traditions at an upcoming Mumbai exhibition

Meet Bengaluru's buskers, who make art, type poems and charm strangers

Busking is traditionally defined as the act of putting up a street performance for voluntary donations

Wines and myths

SDU Reserva Syrah 2015, adjudged the Best Indian Red at the 2017 India Wine Challenge, is aromatic and full-bodied with soft tannins and a good finish

New homes, new poems

The poet embraces his nomadic self in other poems