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Brands are using emotional AI to enhance the customer's in-store experience

As AI assumes greater significance in our lives, its deployment in offline retail will only become bigger

facial recognition, technology
premium

Ritwik Sharma
Restaurant chain Pizza Hut recently deployed an artificial intelligence (AI)-powered mood detector that recommends dishes to customers based on their facial cues and expressions. The tool is “emotional AI” — another aspect of the ever widening reach of this breathtaking new technology.

In fact, this innovative way to woo customers at a quick service restaurant shows that while companies continue to use AI in an enterprise business environment, they are increasingly utilising it to enhance the consumer experience in a physical environment as well.

In Pizza Hut’s case, the way it works for a potential consumer is simple: You only