Aamir Khan

Aamir Khan changes the game with YouTube release, bypassing theatre trap

The release of his movie on YouTube bypasses the vicious circle of low screen density and poor monetisation that Indian films are stuck in

A smart pay-per-view model could reshape film distribution economics

While Mr Khan's film earned over ₹250 crore in theatres, it reached only 2-3 per cent of the population

'Even if my film is a huge hit, only 3% of India sees it; what about rest?'

Sitaare Zameen Par will be released on YouTube's movies-on-demand service on August 1 at ₹100 per view

Aamir Khan's 'Sitaare Zameen Par' to release on YouTube Movies on Aug 1

Superstar Aamir Khan on Tuesday announced that his latest release "Sitaare Zameen Par" will be available on YouTube Movies on demand, after its theatrical run. Starting August 1, the film will stream exclusively on YouTube in India at Rs 100, and in 38 international markets, including US, Canada, UK, Australia, Germany, Indonesia, Philippines, Singapore, Spain, among others, with pricing localised for each market. "The price point for this film is Rs. 100. It is a family film and I want the entire family to watch the film together. If the family of four decides to watch this film at Rs. 100 then it will cost Rs. 25 per person. "By the time we finish our theatrical run maybe we would've reached more than a crore people but what about the remaining people? So, my attempt is to reach every person through my film," the 60-year-old actor told reporters here at a press conference. Directed by R S Prasanna, "Sitaare Zameen Par" was released in theatres across the country in June, earning

Sitaare Zameen Par box office Day 20: Movie dips again after weekend boost

Aamir Khan's film 'Sitaare Zameen Par' has crossed the ₹150 crore box office collections. The movie is now close to entering its 4th week in its theatrical run

Adding silver back to screen: Bold moves aim to revive movie business

More screens, more films, and longer windows will convert to more people watching, assuming they know a film is releasing

Sitaare Zameen Par crosses 130 cr at box office, set for tough weekend test

Sitaare Zameen Par Box Office Collection Day 13: Sitaare Zameen Par eyes strong third weekend as Metro… In Dino and Jurassic World Rebirth hit theatres on July 4, intensifying the box office clash

Sitaare Zameen Par Day 12 collection: Aamir Khan film nears ₹130 crore mark

Sitaare Zameen Par Box Office collection: Aamir Khan's Sitaare Zameen Par earned ₹3.75 crore, taking its total domestic box office collection to ₹126.4 crore in just eleven days

Sitaare Zameen Par box office collection day 10: Aamir's film sets record

Aamir Khan's 'Sitaare Zameen Par' has surpassed ₹100 crore in the second weekend and become Khan's sixth highest-grossing film. Taare Zameen Par sequel was released in theatres on June 20

Aamir Khan's strength lies behind the camera, in challenging convention

For the past 40 years, Aamir Khan has carved out a career as an actor with his unique, off-beat choices

Sitaare Zameen Par box office Day 7: Film nears ₹100 crore with solid run

Word-of-mouth boost and emotional storytelling help Aamir Khan's sports dramedy Sitaare Zameen Par maintain a strong hold at the box office

Sitaare Zameen Par box office day 6: Aamir Khan's film eyes ₹100 crore mark

Having crossed the ₹75 crore mark in just six days, Sitaare Zameen Par is on track to enter the coveted ₹100 crore club by the weekend

Sitaare Zameen Par box office collections: Film nears ₹70 cr mark in 5 days

Sitaare Zameen Par box office collections day 5: Aamir Khan's movie is going strong at the box office, and inches away from crossing the Rs 70 crore mark

Sitaare Zameen Par box office collections: Aamir Khan makes solid comeback

Aamir Khan's comeback film Sitaare Zameen Par has picked up pace at the box office earning ₹59 crore in opening weekend after a modest start

As Bollywood fights OTT, Aamir releases Sitaare Zameen Par only in theatres

The latest attempt is by actor and producer Aamir Khan decided to release his film, Sitaare Zameen Par, exclusively in theatres

Sitaare Zameen Par box office report day 1: Aamir Khan returns with a bang

Aamir Khan's Sitaare Zameen Par has been released in theatres today. The movie is garnering positive buzz from both audiences and critics, and it is expected to earn well on day 1

Aamir Khan's comeback: Twitter hails 'Sitaare Zameen Par' a must-watch

Sitaare Zameen Par Twitter Review: Aamir Khan's Sitaare Zameen Par, co-starring Genelia Deshmukh and directed by RS Prasanna, released on June 20 and is receiving overwhelming praise from the audience

Sitaare Zameen Par advance booking: Aamir Khan film eyes ₹3.61 cr opening

Aamir Khan's film 'Sitaare Zameen Par' gears up for more than Rs 3 crore on its opening day in advance bookings and sells over 38K tickets. The film will release in theatres on 20 June, 2025

CBFC wants PM quote in Aamir Khan's 'Sitaare Zameen Par', four other edits

The Central Board of Film Certification has cleared Aamir Khan's Sitaare Zameen Par with five key changes, including a PM Modi quote in the disclaimer, ahead of its June 20 release

Aamir Khan rejects Prime Video's ₹120 cr OTT deal for Sitaare Zameen Par

Aamir Khan reportedly rejected a ₹120 crore Amazon Prime deal for Sitaare Zameen Par. The actor wants to hold the OTT release to encourage audiences to return to cinemas