India to be fastest-growing ad market in 2021: Pitch Madison Report

The domestic advertising market will regain its mojo and will be the fastest-growing in the world this year, the 2021 edition of the Pitch Madison Advertising Report released on Wednesday said.

Rate of growth of the Indian advertising market in 2021 will be 26 per cent over the previous year, taking its total size to Rs 68,325 crore.

The report says that digital advertising will grow at 25 per cent per annum, while print, television and outdoor will grow at 35 per cent, 17 per cent and 90 per cent each over the previous year.