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Perennial marketing lessons from classic brands

The book stokes nostalgia to an extent that even its cover is a creative spin-off of a product's image

Netflix to launch cheaper, ad-supported plan for price-conscious customers

Netflix is hoping to attract a new group of price-conscious customers and turn around its sliding membership numbers with a new ad-supported streaming bundle scheduled to launch in early 2023: Variety

Elon Musk's alarm over Twitter bots takes the lid off advertising frauds

Twitter claimed that less than 5 per cent of its accounts are fake, but global research agencies say it is at least 3x the quoted number

Education, health and personal care ads worst offenders: ASCI report

Regulator processed over 5,500 ads for its 2021-22 complaints report, 62% more than previous year

Sebamed ad case: Bombay HC rules in favour of Hindustan Unilever

The HC ruled that Sebamed's advertising campaign is disparaging

Smokescreen around surrogate ads of regulated products clears with govt ban

New guidelines stipulate that indirect ads of regulated products such as liquor and tobacco will not be permitted

Govt issues new guidelines to curb misleading ads; bans surrogate ads

The guidelines, notified by the consumer affairs ministry have come into force with immediate effect specify due diligence to be carried out while endorsing in advertisements

DCW writes to I&B minister to ban 'misogynistic' body spray advertisement

The Delhi Commission For Women has written to Union Information and Broadcasting Minister Anurag Thakur demanding that a "misogynistic" advertisement being played on mass media be taken off air

Facebook, Instagram will publicly provide details on how ads target users

Facebook parent Meta said it will start publicly providing more details about how advertisers target people with political ads just months ahead of the US midterm elections.

Netflix tells employees ads may appear by end of 2022: Report

The streaming pioneer is also planning to start cracking down on password sharing among its subscriber base around the same time, the NYT report said

Musk takeover: Twitter fears risk of losing advertisers, executives

Twitter has acknowledged for the first time that its core advertising business could be at risk amid the $44 billion takeover by Elon Musk

CCPA imposes Rs 10 lakh penalty for misleading ads of Sensodyne

Advertisements which show endorsements by foreign dentists have been ordered to be discontinued as per the earlier order passed by CCPA

Ad spends growth to slip to Rs 1.08 trn in 2022; digital set to pip TV

Advertising spends growth in India is estimated to slip to 22 per cent to Rs 1.08 lakh crore in 2022, which will witness the digital medium overtake television, a report said on Tuesday.

Writing on Facebook's wall

Targeted advertising is under threat

China steps up pressure on tech with draft online advertising rules

The proposed rules call on platform operators to establish a system for registering and reviewing advertisers and adverts

Ad revival brings festive cheer in the time of Covid-19 pandemic

Advertisers increase budgets, return to TV and print media

Probe web traffic diversion to imposter site, Delhi HC tells Google

The court said an advertisement is part of "free speech" but it cannot be at the cost of the trademark of an owner

Instagram ad options for brands give businesses a wider audience

More than 200 million businesses, mostly small ones, use Instagram tools to connect with customers

Only 12 of 332 ads related to Covid-19 pandemic found true, says Asci

The panel that tracked and verified the claims made by such advertisements included microbiologists.

Best of BS Opinion: Real winners of reshuffle, message in a bottle & more

Here are the best of Business Standard's opinion pieces for Wednesday