Page 8 - Amul

Amul drops 'wholly maska' Holi ad and internet cannot get over it

As the post surfaced on the Internet, social media has been abuzz with reactions

Amul to acquire Heritage Foods' dairy plant in Punjab for Rs 21.2 cr

Currently, GCMMF has two smaller plants in Punjab that largely make liquid milk, curd and buttermilk, and is looking to expand capacity in this space in the state

Milk gets dearer; Amul raises price by Rs 2 per litre, Mother Dairy by Rs 3

Amul said it passes on almost 80 paise of every rupee paid by consumers for milk and milk products to the producers

Say cheese! Dairy brands increasingly turning to chefs to whip up recipes

Heritage Foods, Amul, and Parag Milk have chef-run campaigns to bring down marketing cost by a tenth

NDDB, Amul oppose dairy import talks with New Zealand and Australia

This comes prior to an important meeting between the commerce ministry and dairy sector entities

Amul plans smaller dairy pack sizes for price-conscious rural market

While the firm has made a dent this large market, its decision stems from the unwillingess of the rural consumer to buy larger packs as the entire quantity is not consumed at once

From cookies to sweetmeat, Amul plans 40-60 new products in two years

In the past four years, it has launched 101 products

Amul ramps up milk supply to Maharashtra to bridge deficit after floods

About 1,000 animals washed away in floods; govt to spend Rs 1,000 crore on restoration

Optimise your LUP strategy

Don't let multi-layer laminate packaging choke up our drainage systems

Amul butters its way into cookie market, takes on rivals over their fare

The playbook is a familiar one for the GCMMF, one that it used a couple of years earlier when it went head-to-head with Hindustan Unilever over ice-creams

Amul sends notice to Google, asks it to withdraw websites copying its name

Dairy major Amul asks Google to 'cease and desist' from displaying fake and fraudulent websites.

Amul hikes milk prices by Rs 2/ltr in Delhi, Maharashtra other markets

Prices will go also up in Gujarat, West Bengal, Kolkata, Uttaranchal, Maharashtra, and other places

Amul expects revenue to touch Rs 40,000 cr this fiscal, driven by volumes

Amul expects growth in volume and value to drive the expected growth

GCMMF juices up, looks to leverage the Amul brand in a new market

The dairy major pitches its newly launched juice label as a healthy snacking alternative, bets on recall and trust of its flagship brand

Amul files legal notice against Google India over fake B2B campaigns

According to Amul, both Google India and goDaddy.com were being held accountable for misuse of their platform for earning revenues through advertisements on their platform on fake campaigns

Verghese Kurien's daughter rejects allegation about religious conversion

Gujarat minister Dileep Sanghani had claimed that Kurien diverted dairy cooperative Amuls profit to fund religious conversions in the country

Amul shifts focus to dark chocolates, gets ready to take on peers

GCMMF plans to get its mojo back in the market, say experts, focusing its attention on the discerning chocolate consumer

Amul targets premium ice creams in the south, plans to take on rivals

According to R S Sodhi, managing director of GCMMF who is the maker of Amul brand of ice-cream will deploy a state-of-the-art ice cream technology (called extruded technology) in the south

Ice Cream vs Frozen Desserts: Amul contests Bombay HC order banning its ad

Rival firm Hindustan Unilever had filed a plea seeking injunction against the advertisement

Ice-cream ad war: Amul to challenge high court order

The ad campaign highlighted ingredients that go into making ice-creams and frozen desserts