Page 9 - Amul

Amul turnover crosses Rs 27k mark; farmer income up four times in 7 years

GCMMF's sales turnover increased 3.5 times, from Rs 8,005 cr in 2009-10 to Rs 27,043 cr in 2016-17

Amul raises farmers' income four-fold in seven years

Farmers supplying milk to Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) have witnessed four-fold increase in their income over the last seven years, claims the company which markets the popular Amul brand of milk and dairy products.While farmers' per litre milk realisation has doubled to Rs 49 a litre (Rs 680 per kg of fat) in the financial year 2016-17 from Rs 24.30 a litre ( Rs 337 per kg of fat) in 2009-10, overall milk procurement of the cooperative has also doubled during this period to 17.65 million litres per day from 9.09 million litres per day."This effectively shows an increase of four fold in dairy farmers' income over the last seven years which demonstrates the efficacy of Amul model in exceeding our national goal of doubling farmer's income in six years," said R S Sodhi, Managing Director, GCMMF.During this period, turnover of GCMMF has registered quantum growth of 238 per cent which implies an impressive cumulative average growth rate (CAGR) of 19 per cent ...

Amul a bigger brand than HUL, says MD Sodhi

Amul is planning to expand its chocolate production capacity by 5 times involving cost of Rs 150 cr

Ice-cream vs frozen desserts: Now, Amul may take HUL to court over new ad

HUL's new advertisement is comparing the nutritional value of ice-creams and frozen desserts

How Amul is changing the face of dairying in Jammu & Kashmir

Currently, 15,000 farmers are participating in the dairying programme

To make money in dairy business, you must make milk: Amul's R S Sodhi

Amul plans to let consumers know the difference between ice creams and frozen desserts

Amul turnover grows 18% to Rs 27,085 crore in 2016-17

The turnover of GCMMF has increased by about 3.5 times in the last seven years

HUL versus Amul: Bombay HC adjourns matter till Monday

HUL had filed the suit last week saying that ads by GCMMF misled consumers about frozen desserts

Amul defends commercials, points finger at HUL

FMCG major HUL has moved Bombay High Court against Amul over the commercial

Utterly, butterly plus more

The success of the dairy brand's merchandise plans will be decided by a subtle sales pitch, feel experts

Utterly Butterly Chronicler

The Amul girl has been a chronicler of Indian history and politics for half a century

Will the Amul girl merchandise be as popular as its topicals?

However, as the girl makes it beyond ads into one's kitchen; the task is likely to get uphill

Amul goes digital, ties up with MobiKwik for e-payments

15-20% of transactions at Amul stores are expected to go digital

Amul targets niche market with camel milk, honey

Niche products currently make up less than 1% of its Rs 23,000 cr turnover; Amul plans to take that up to 5% in five years

Amul to launch camel milk in next 3 months

Amul will first start selling camel milk in Ahmedabad and will later launch in other cities

Amul gets FSSAI nod for camel milk, to launch by March 2017

Kutch-based Sarhad Dairy to start processing camel milk at upcoming plant

Amul to launch delivery service via online, mobile app

Ties up with Infibeam, tests Ahmedabad market with soft launch

Amul's efforts to go cashless get demonetisation boost

Responding to persistent requests from the dairy giant, Gujarat govt had issued a circular to transfer cash directly to farmers' account on Nov 5

Swinging at fifty

Will one of the country's oldest brand mascots live to be a hundred?

Now, an app for your daily milk as Amul, Mother Dairy go mobile

Amul plans mobile application in around a month's time; Mother Dairy too plans an app to increase consumer loyalty