Page 4 - Audi India
Not keen to buy market share, want viable case for dealers: Audi India head
Audi, the Germany luxury car maker slipped from its pole position in domestic luxury market in 2014 to a third spot last year. Mercedes and BMW occupy the top two slots now. Rahil Ansari, Head at Audi India, tells Ajay Modi that the company is undergoing an exercise to redefine its growth strategy and will aim at getting back to number one position. Q)You are completing the first year as Head of Audi in India. Can you sum up the year for the company here? A)We have a great positioning in the market as a young dynamic brand. There have been challenges such as GST last year. When I started a year ago I realised there are a lot of challenges for brand Audi here. So, we had to restructure everything, redefine the strategy and get things right for us and turnaround. The growth of two per cent that in 2017 is fabulous considering the first half of the year was not great. It is very important to have a sustainable growth and that is my focus. If you don't have a viable network for dealer ...
 "Not keen to buy market share, want viable case for dealers: Audi India head")
Audi India launches three new cars, prices start at Rs 54.02 lakh
The new Audi A5 range will be primarily targeting the young-minded population that is instantly recognisable
 "Audi India launches three new cars, prices start at Rs 54.02 lakh")