Axis Mf Campaign

Want to ride India's consumer wave? Axis MF has launched a consumption fund

This fund aims to capture the value created by India's expanding consumer base, their changing preferences, and increasing purchasing power.

Two in three women investors take decisions independently: Axis MF survey

The finding is based on data of 10 million Axis MF investors, 30 per cent of whom are women, the fund house stated

Another thematic offering: Now, Axis MF launches an India manufacturing fund

The open-ended equity scheme has been benchmarked against the Nifty India Manufacturing TRI and will open on December 1, 2023

Nearly 50% of equity investors redeem their MF investments within 2 years

The majority 59 per cent of investors still consider past performance as one of the key benchmarks for investing in mutual funds.

Axis MF's campaign takes the high ground of being a 'responsible' brand

In the Rs 25 trillion MF industry which has been growing at 20-25 per cent annually for the past few years, AMF is the 10th largest company