Page 2 - Brands Marketing

The price of influence

Advertising has ceded power at the pulpit. From being one of the key custodians of the brand and its persuasive voice, it has let itself be hostage to the pied pipers of social media

Rejection? Face, process, learn, reboot

If applied well, this simple four-step formula can help you revive the falling fortunes of any brand

Fallacy of trusting ad truisms

Becoming data-rich has not necessarily meant that brands and marketers have become data-savvy

Response India's Ram Ray left the world of advertising a better place

He was so knowledgeable about design that any astrologer could have predicted that one day there would be a Ray & Keshavan

Amul to Jio: Ads with attitude give brands punch in fight with rivals

It is the age of the aggressive marketer as brands jostle to get up-close and personal with the consumer

Au revoir, brands?

The current focus on data to measure marketing success could herald the end of an era - or the beginning of a hype cycle

Amul, Santoor, Castrol join election frenzy ahead of 'pollitical spectacle'

Brands are turning up the pitch on voter participation, targeting millennial consumers in their fold

Top brands in marketing frenzy as India catches Euro fever

SPN is continuing an experiment it started in 2014 where it had multi-lingual feeds for the FIFA World Cup with a Bengali feed on Sony Aath, the Bangla entertainment channel under the network