The Retailers Business Survey, conducted in July by the Retailers Association of India (RAI), shows the fourth-largest global market is still seeing 63 per cent contraction in offtake
As India eases some restrictions and many automobile dealerships restart operations after over a month of keeping their shutters down, what will be the primary target for brands?
The difference in deposits between March 2019 to September 2019, reflects withdrawals to the tune of Rs 18,110 crore
Brands that use CDPs effectively are 2.5 times more likely to increase customer lifetime value
Is it time for the aggregator brands to rethink their promise to their partners-be it restaurants, airlines and hotels and drivers?
Brands are interpreting the millennial rush for experience in different ways. Some see it as a need to entertain the customer, others look to align the brand to specific tastes and expectations