Marketing Myopia: When Nirma was rising rapidly, grabbing a huge share of the middle-class washing market, HUL did not see it as real competition
Why is ASCI asking social media influencers to flag that they are paid when a celebrity is featuring in an ad but is not disclosing that s/he is a paid endorser?
Expected to declare paid-for posts upfront, there is concern that brands might rethink strategy
Bank of Baroda is looking to hire three digital marketing agencies to strengthen its brand, aiming to be a preferred choice of customers with innovative banking models
Located in the Kokapet area, the new workspace of close to 44,000 sq ft is the sixth site for the company in the country, a statement said
Feedback on the draft guidelines are invited till March 8, after which ASCI will issue the final guidelines by March 31
Human beings are creatures of habit and appointment (viewing) is a habit that they have perfected over the many millennia they have inhabited this blue dot we call Planet Earth
Apple's new update will affect Facebook's revenue