Why is ASCI asking social media influencers to flag that they are paid when a celebrity is featuring in an ad but is not disclosing that s/he is a paid endorser?
Expected to declare paid-for posts upfront, there is concern that brands might rethink strategy
Bank of Baroda is looking to hire three digital marketing agencies to strengthen its brand, aiming to be a preferred choice of customers with innovative banking models
Located in the Kokapet area, the new workspace of close to 44,000 sq ft is the sixth site for the company in the country, a statement said
Feedback on the draft guidelines are invited till March 8, after which ASCI will issue the final guidelines by March 31
Human beings are creatures of habit and appointment (viewing) is a habit that they have perfected over the many millennia they have inhabited this blue dot we call Planet Earth
Apple's new update will affect Facebook's revenue
Global tech giants will be subject to a new regime under the UK's Digital Markets Unit to give people more choice and control over their data
Advertising has ceded power at the pulpit. From being one of the key custodians of the brand and its persuasive voice, it has let itself be hostage to the pied pipers of social media
Retailers continue to innovate on last-mile delivery; FMCGs focus on digital channel
Digital marketing and customer service firm Sykes on Monday said it has opened a new facility in Hyderabad - its third in the city - and will hire about 150 people for the centre by the year-end
"Suffering is a way of life, to test how capable you are of standing in a harsh position. No situation can crush you when you have the will to face it. "