Who is your competition?

Marketing Myopia: When Nirma was rising rapidly, grabbing a huge share of the middle-class washing market, HUL did not see it as real competition

I got an angry response to my Tweet. Commenting about an ad I saw in the daily newspapers, I had tweeted: “Launch of Raymond’s Ethnix range of Indian ethnic wear is indeed a good response to the Manyavar threat; may be a few years late.” The person who responded to my tweet said something like “Raymond operates in the men’s formal wear market and Manyavar cannot be a competition to them, ever”. I did not get into a Twitter war with this person but suggested that he listen to the podcast hosted by Anupam Gupta and I, #TheLastBrandStanding #RaymondVsManyavar, and