Page 5 - Digital Marketing

Covid-19 impact on sectors: Consumption story hits the slow lane

The Rs 20-trillion stimulus package announced by the prime minister on Tuesday evening should help improve the fortunes of India Inc and these sectors

How lockdown in pushing brands to redraw the customer engagement maps

On-demand consumption of online videos with increased watch-time is changing the way brands interact with customers, but do they really know their audience?

Social media platforms offer new rules to brands for online advertising

Twitter, Facebook, LinkedIn ask brands to mind the tone and pitch while keeping their ads simple, factual and humane

As brands look to shed millennial track, ad strategy to go for an overhaul

Advertisers need a new script when the economy kicks back into a new normal; family, health and affordability will dominate the narrative say marketers

Cognizant to acquire US-based digital marketing consultancy firm Lev

The acquisition will further expand Cognizant's Salesforce practice and is expected to close in the first quarter of 2020

Digital is the new blockbuster in B'town, studios shift to online marketing

An array of sophisticated tools and tactics powers the online show business as studios seek maximum bang for every buck spent

Brands turn to social media influencers for fresh looks, wider audience

Social media networks aced the persuasion game, as influencer marketing proved to be the fastest route to customer acquisition in 2019

Businesses face digital ceiling in transformation: Infosys study at WEF

Digital marketing is a particularly strong capability for Indian companies, according to the new global study by Infosys Knowledge Institute

iQuippo first Indian firm to digitise co-lending programmes of banks, NBFCs

The customer will also benefit from single window access to multiple financiers, simple documentation and hassle-free application

How the digital media has changed the very fabric of marketing industry

Thanks to technology, the gap between the brand and consumer was bridged

Digital videos draw viewers in, but advertisers wary about real reach

Digital video viewership has nearly doubled in 2 years, but in an uncertain economic environment, advertisers seek more transparency in measurement systems

Social media takes a toll on brand trust in Indian market, finds IPG study

Consumers are pushing brands to reinvent themselves, seeking more information and access as trust takes a hit, finds an IPG study

Stepping out of the comfort zone

The evolution of digital marketing has brought new mandates to the executive roles

How businesses are converting data to actual customer engagement

Customer engagement isn't always about what she browses. Just because one has looked up an article about stress relief doesn't mean she'd appreciate ads for private massage sessions

Data Tracker: Marketing is set to get more automated in 2018, says report

The corporate sector needs to understand many avatars of customers to be able to ride the trends in marketing technology in 2018

Unilever, P&G, other companies prepare plan to use digital space

Challenge for advertisers is to get brands to talk to consumers in a consistent voice across media

Digital media marketing budgets rising sharply

Industry seems to be back on track after experiencing a brief dip in sales due to demonetisation

Trending in 2017: Digital marketing

This year will see greater focus on mobile user experience and regional content

87% brands prefer digital marketing: Report

Report noted that about 10% of brands surveyed spend more than rupees one crore annually on digital marketing

Caution: Diversion ahead

The rules of marketing are changing with the aggressive entry of televangelist-turned-brand promoters and discreet digital campaigners competing with traditional marketers