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Explained: How the influencer industry changes with new ad norms

Expected to declare paid-for posts upfront, there is concern that brands might rethink strategy

Topics
digital marketing | Influencer campaign | Social Media

Dhruv Munjal  |  New Delhi 



influencers, marketing, ads, advertising, product placement, sales, advertising, advertisements, digital content creators, social media
“Influencer marketing in India has become huge and we felt it was important to bring in greater transparency,” says ASCI Chairman Subhash Kamath

Last week saw Clubhouse, the invitation-only app where multiple users can interact through chat rooms, take off in a big way in India. Topics up for discussion included the Friends reunion episode, the Central Vista project and mental health in the time of a pandemic. A good chunk of the conversations revolved around the new digital influencer guidelines issued by the Standards Council of India (ASCI).

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First Published: Fri, June 04 2021. 06:10 IST

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