Page 2 - E-commerce Discounts

Deep discounting not part of ease of doing business, govt tells e-tailers

New Delhi/Bengaluru, 28 October Being allowed Predatory discounting and a conducive business environment are not the same thing, the central government plans to make clear to digital commerce entities. In the e-commerce policy it is preparing, this point will be underlined, say sources in the commerce ministry.'Deep' discounting has been a constant complaint of traders and offline (traditional) selling entities. "E-commerce players keep saying that the business environment needs to improve; it should be more open, so that more foreign investment comes in. Butm when you do a deep dive, their main bone of contention is around the discounts and sales they hold, and the protests around it. These two things are completely different and in the e-commerce policy, we will make this clear. We, under no circumstances, will allow or condone predatory pricing," said a senior in the ministry.The policy is, after delays, likely to be ready only next year. The policy might not only limit the ...

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