In a tough environment, Zomato's expensive purchase shows how its strategy is different from Swiggy's as both compete to attract Softbank amid global investors' proxy food wars in India
The aim is to cater to a gap in the food delivery requirement of particular areas
Peer or network advocacy (52%) played a critical role in drawing people to try online food ordering for the first time
While restaurants are trying to confirm the rise in commissions, they feel they might have to stop using these services altogether if there is an increase.
The food-tech firm already has 1,000 cloud kitchens in 14 cities, the highest by any player
But some restaurants think otherwise and have begun pushing back against what they see as the relationship's unfair distribution of profits
Ola's food business will focus on becoming a food-first company with a massive kitchen infrastructure and a slew of brands
Owners say the cost of deep discounting by Zomato, Swiggy falls on them
Food aggregators, partners must work out an equitable solution
Another hotel and restaurant body plans protests against Zomato
Even as the incident had social media divided, the Jabalpur police sought an undertaking from the Zomato customer that he would not spread religious hatred
Entry of Ola and Uber, plans by Zomato and Swiggy to raise funds to fuel competition