The Big Fat Indian Wedding just got fatter, with labels from Biba to Taneira moving up value chain to tap into bridal boom
An average Indian couple spends around 2x on weddings versus education (pre-primary to graduation), according to the Jefferies note, which is in sharp contrast to countries such as the United States
Wedding services like marriage garden/marriage hall booking, tent booking, confectionery services and photography are expected to get impacted