Levi's

Denim maker Levi Strauss & Co. to reduce at least 10% of its workforce

Levi's has about 20,000 workers globally, with roughly 5,000 corporate employees. The layoffs are expected to take place in the first half of 2024

Bangladesh workers' protest: 150 factories shut, cases against 11k workers

Bangladesh's garment workers earn $95 a month as minimum wage and are demanding a minimum wage of $208 a month

New Levi's® Campaign "For Now, For A Lifetime" Celebrates Moments of Instincts featuring Deepika Padukone

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LEVI'S® X DEEPIKA PADUKONE LAUNCH SEASON 2 OF THEIR COLLABORATION

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Russia Ukraine conflict to sully clothes sales from Levi to Ralph Lauren

By Praveen Paramasivam

Levi's ropes in Deepika Padukone as global brand ambassador

Premium denim brand Levi's on Wednesday said it has roped in Bollywood actor Deepika Padukone as its new global brand ambassador. "With the keen objective to attract new generations of women consumers with a relevant fashion-forward offering in line with the brand DNA of quality and comfort; Levi's is taking the next step in its journey. "Levi's is proud to announce a strategic partnership with internationally acclaimed actor and global fashion and youth icon, Deepika Padukone," Levi's said in a statement. As per Levi's the move to rope in Padukone highlights the brand's increasing focus on the women's category. Sanjeev Mohanty, Managing Director- South Asia & MENA - Levi's said Deepika's personality shines through a balance of being bold, authentic, true and uncompromising that perfectly fits with our brand values. "With her on-board, we are confident of strengthening the brand further especially when we are strongly focusing on leading the women's category," he said. Padukone .

The beloved jeans are facing a mini-crisis, courtesy WFH

But with denim makers adapting to the times, it might be premature to write the garment off

Levi's revenue tops estimates as online biz thrives, sales trends improve

The company reported a 25% increase in its online business in the second quarter ended May 24, with a month-over-month rise of nearly 80% in May

Levi's Circles campaign brings back hope and celebrates human connections

Mumbai (Maharashtra) [India], June 8 (ANI/BusinessWire India): Levi's® has always been a unifying brand that aims to spread the message of joy and togetherness transcending geographical boundaries.

Amid changing fashion trends, Levi's aims to stay true to its denim roots

The marketing team is also keen to develop an experiential culture around the brand

Laser-worn Levi's are the start of something big

Another step in the computer-driven transformation of apparel manufacturing