Page 2 - Myntra

Myntra goes global with Singapore launch, targets Indian diaspora

Fashion and lifestyle e-commerce platform Myntra on Monday announced its foray into Singapore as part of its growth strategy. The move, targeted at around 650,000 Indian diaspora in the Lion City, is part of Myntra's broader growth strategy, aiming to tap into new customer segments and build stronger international brand affinity over the coming years, Myntra said in a statement. Myntra has already observed notable organic interest, with around 30,000 users from Singapore visiting its existing platform, Myntra CEO Nandita Sinha said. "We have launched Myntra Global in Singapore, focused on presenting Indian fashion to the world. Made in India brands, which cater to the Indian diaspora, especially around Indian needs, are what we are bringing to the customers. "We have a huge Indian diaspora in a country like Singapore -- almost 650,000 Indians live in Singapore. As we were going through our data...we realised that almost 30,000 of these users are actually visiting us every month. We

Myntra expands the 'Rising Stars' programme to back D2C home brands

Homegrown brands like Sleepyhead and Chumbak join Myntra Rising Stars Home Edit with curated selections across decor, furnishings, smart cookware and more

Myntra's M-Now spurs 5X jump in trolley demand during summer travel rush

Travel season boosts demand for premium luggage, accessories, and beauty on Myntra

Myntra's chief product & technology officer Raghu Krishnananda to step down

As CPTO, he has led his teams to ensure that Myntra's tech and product strategy remains agile, scalable and closely aligned with business goals, according to the internal mail sent to employees by CEO

FirstClub raises $8mn in seed funding round from Accel and RTP Global

The company was founded by Ayyappan R, former senior VP at Flipkart, chief business officer at Myntra, and the erstwhile CEO of Cleartrip

Amazon to enter quick commerce race with 15-min delivery trial in Bengaluru

This initiative marks Amazon's first venture into offering a 15-minute delivery service globally; the initial rollout will include 1,000-2,000 products

We continue to grow ahead of the market, says Myntra CEO Nandita Sinha

Sinha said Myntra touched 70 million monthly active users during this festive season, and the Gen Z customer base doubled in one year

Flipkart-owned Myntra launches 30-minute order delivery with 'M-Now'

With the launch of M-Now, Myntra is among the first vertical players of scale globally to start delivering fashion at hyper speed

Abercrombie & Fitch expands into India via partnership with Myntra Jabong

American lifestyle retailer Abercrombie & Fitch Co. on Thursday announced a multi-year franchise partnership with Myntra Jabong, the business-to-business wholesale arm of fashion and lifestyle e-commerce platform Myntra. The collaboration aims to expand Abercrombie & Fitch's retail presence in India through physical stores and e-commerce platforms, enhancing its brand reach in the region. "Over the life of the franchise agreement, Myntra Jabong will build a brick-and-mortar retail store presence in the country, regional e-commerce sites and branded digital storefronts operated by a network of licensed and independent third parties," a company statement said. Abercrombie & Fitch Co. CEO Fran Horowitz expressed enthusiasm about engaging with Indian customers and said India is an incredibly dynamic and diverse market where the brand sees "tremendous long-term potential". Store presence will be built starting from top metros, including Delhi and Mumbai, which would be among ...

Retailers eye big gains from Black Friday sale as shoppers go all out

Apparel retailers are also optimistic. The winter chill, coupled with the bustling wedding season, has pushed up demand for thicker clothing and occasion wear

Myntra pilots foray into quick commerce with 'M-Now' in parts of Bengaluru

Flipkart-backed lifestyle e-commerce platform Myntra is piloting a quick delivery service that guarantees delivery within two hours in select areas of Bengaluru. The pilot project, "M-Now," is operational in a few pin codes in Bengaluru and offers a limited selection of products "to see how it works", according to a source. The service will be rolled out to additional locations based on the learnings from the pilot, the source added. In 2022, the Bengaluru-based firm launched an express delivery service called M-Express in metro cities, aiming to deliver products within 24-48 hours of order placement. "We launched M-Express earlier, towards enhancing the customer-experience with regard to speed and have been experimenting with a pilot for faster delivery in a select few pincodes. We will look at expanding it further based on the insights gained, before launching it formally," a Myntra spokesperson told PTI. While quick commerce platforms are increasingly adding beauty and fashion

YouTube Shopping expands in India, collaborates with Flipkart and Myntra

The video platform said the global success of YouTube Shopping, with over 30 billion hours of shopping-related content watched in 2023, shows the power of connecting creators, viewers, and brands

Women bring home the sales, delivering festival wins for e-commerce firms

Flipkart said that among the blue-collar workforce it has hired for this festive season, there is a 24 per cent growth in women hired compared to the Big Billion Days (BBD) sale event in 2023

Myntra Big Fashion Festival registers record 627 million user visits

The e-commerce firm onboarded over 1.5 million new customers, with over 80 per cent coming from non-metros

Nykaa, Licious pilot fast delivery services to meet growing consumer demand

As quick commerce reshapes retail, Nykaa, Licious, and Myntra are testing ultra-fast delivery models to cater to growing consumer demand across various product categories

E-commerce order volumes grow 20% in first 4 days of festive season sale

Despite only a marginal increase in volumes, the home decor category reported an impressive 50 per cent increase in GMV over last year

Festival season sales kick off to record-breaking start for e-com majors

Meesho reported a 100% increase in Day 1 orders compared to last year

Myntra CEO Sinha gets additional responsibility to lead Flipkart Fashion

Arief Mohamad, the vice president and head of Flipkart Fashion, is leaving the e-commerce company after spending nine years at the firm, according to sources

Myntra expands into gifting category with over 70k options across sections

The Walmart-owned firm has also expanded into fresh categories, offering 3000 products across cakes, flowers, live plants and gourmet gift hampers

India embraces 24-hour retail, nighttime consumer spending soars by 60%

Data from Simpl's Checkout Scan shows a remarkable 60 per cent increase in total payment volumes for orders placed between 10 pm and 4 am over the past year