Page 3 - Myntra

Myntra Big Fashion Festival registers record 627 million user visits

The e-commerce firm onboarded over 1.5 million new customers, with over 80 per cent coming from non-metros

Nykaa, Licious pilot fast delivery services to meet growing consumer demand

As quick commerce reshapes retail, Nykaa, Licious, and Myntra are testing ultra-fast delivery models to cater to growing consumer demand across various product categories

E-commerce order volumes grow 20% in first 4 days of festive season sale

Despite only a marginal increase in volumes, the home decor category reported an impressive 50 per cent increase in GMV over last year

Festival season sales kick off to record-breaking start for e-com majors

Meesho reported a 100% increase in Day 1 orders compared to last year

Myntra CEO Sinha gets additional responsibility to lead Flipkart Fashion

Arief Mohamad, the vice president and head of Flipkart Fashion, is leaving the e-commerce company after spending nine years at the firm, according to sources

Myntra expands into gifting category with over 70k options across sections

The Walmart-owned firm has also expanded into fresh categories, offering 3000 products across cakes, flowers, live plants and gourmet gift hampers

India embraces 24-hour retail, nighttime consumer spending soars by 60%

Data from Simpl's Checkout Scan shows a remarkable 60 per cent increase in total payment volumes for orders placed between 10 pm and 4 am over the past year

Non-metros emerging as significant contributors to fashion: Myntra's CBO

Sharon Pais says the demand for international fashion labels, particularly from tier-II cities and beyond, has seen a notable uptick

Operationally profitable for two quarters: Fashion platform Myntra

Brands on Myntra have recorded strong year-on-year (YoY) growth, with the catalogue size on the platform also having grown by over 50 per cent in the last year

Myntra obtains India franchise rights for UK's fashion brand NEXT

E-commerce platform Myntra on Friday said it has bagged franchise rights for UK's fashion brand NEXT for the country. Myntra has signed a franchise agreement with UK's fashion brand NEXT to this effect. The association allows Myntra Jabong Pvt. Ltd, Myntra's B2B wholesale entity, the right to distribute NEXT's range of products, while holistically scaling NEXT's omni-channel presence in India, a company statement said. "As a part of this franchise agreement, Myntra's business-to-business (B2B) entity will set up NEXT branded stores in India," it said. It added that the association enables NEXT to tap into the vast, diverse and ever-evolving Indian market by allowing Myntra Jabong Pvt Ltd to distribute its products on a wholesale basis. "With a successful trajectory of growing NEXT online in India, our first year of working together has resulted in establishing the right product, audience and price fit in the country. "With a strong playbook in exponentially building adoption for

Myntra names Venu Nair as chief of strategic partnerships and omnichannel

Nair joins Myntra's senior leadership team where he will be responsible for strengthening the online fashion retailer's existing international brands portfolio

About 45% of demand for global brands come from non-metros: Myntra's CPTO

AI and personalised shopping drive Myntra's expansion into new regions

Technology trends for 2024: Leaders' view on what to expect this year

Industry experts predict how GenAI, robots, virtual assistants will change the world

Myntra surpasses 75 mn new app users, achieves record customer growth

The Gen Z fashion segment on the platform has recorded 2.25X surge in demand and 175% YoY growth in customers

1 mn new customers likely to shop from 2,300,000 styles at Myntra EORS sale

Several brands are expected to witness high traction. Some of them include Jack & Jones, Lakme, Rare Rabbit, Boat, Wildcraft, OnePlus, Mango, Forever 21, and Roadster, among others

Myntra strengthens leadership team; elevates Suman Saha to head of HoB

Shirish Srivastava, who recently joined Myntra as the vice president of sourcing in the HoB team, will lead the sourcing charter

Myntra records about 460 mn customer visits during festive season sale

Fashion and lifestyle e-commerce firm Myntra recorded around 46 crore customer visits during its recently concluded festive season sale Big Fashion Festival, the company said on Thursday. The Indian wear category at large witnessed a 2.2 times increase in demand over business as usual (BAU) days, Myntra said. "Myntra's marquee festive fashion event, the Big Fashion Festival (BFF), concluded its biggest edition by far witnessing about 460 million customer visits," Myntra said in a statement. This was the fourth edition of BFF where sellers at Myntra offered access to over 23 lakh styles while scaling up the selection by over 50 per cent from the previous edition, the statement said. Some of the leading metros driving demand during BFF were Bengaluru, New Delhi, Mumbai and Hyderabad. The platform also witnessed discerning customers with an appreciation for premium and trendy fashion from Tier 2 and 3 regions, fuelling the festive fervour with around 42 per cent of the demand origina

Myntra's Big Fashion Festival sale registers 460 mn customer visits

Some of the leading metros driving demand were Bengaluru, New Delhi, Mumbai and Hyderabad, among others

Festive season sale: E-commerce firms witness over 15% growth in orders

Myntra is expecting over 8 million customers to shop during BFF. Last year, about 6 million customers shopped during the event

Over 8 million customers expected to shop during Myntra's festive sale

With over 23 lakh styles from more than 6000 brands, the fourth edition of the Myntra BFF offers one of the biggest assortments of selections across fashion, beauty, and lifestyle ever