Page 3 - Myntra

Abercrombie & Fitch expands into India via partnership with Myntra Jabong

American lifestyle retailer Abercrombie & Fitch Co. on Thursday announced a multi-year franchise partnership with Myntra Jabong, the business-to-business wholesale arm of fashion and lifestyle e-commerce platform Myntra. The collaboration aims to expand Abercrombie & Fitch's retail presence in India through physical stores and e-commerce platforms, enhancing its brand reach in the region. "Over the life of the franchise agreement, Myntra Jabong will build a brick-and-mortar retail store presence in the country, regional e-commerce sites and branded digital storefronts operated by a network of licensed and independent third parties," a company statement said. Abercrombie & Fitch Co. CEO Fran Horowitz expressed enthusiasm about engaging with Indian customers and said India is an incredibly dynamic and diverse market where the brand sees "tremendous long-term potential". Store presence will be built starting from top metros, including Delhi and Mumbai, which would be among ...

Retailers eye big gains from Black Friday sale as shoppers go all out

Apparel retailers are also optimistic. The winter chill, coupled with the bustling wedding season, has pushed up demand for thicker clothing and occasion wear

Myntra pilots foray into quick commerce with 'M-Now' in parts of Bengaluru

Flipkart-backed lifestyle e-commerce platform Myntra is piloting a quick delivery service that guarantees delivery within two hours in select areas of Bengaluru. The pilot project, "M-Now," is operational in a few pin codes in Bengaluru and offers a limited selection of products "to see how it works", according to a source. The service will be rolled out to additional locations based on the learnings from the pilot, the source added. In 2022, the Bengaluru-based firm launched an express delivery service called M-Express in metro cities, aiming to deliver products within 24-48 hours of order placement. "We launched M-Express earlier, towards enhancing the customer-experience with regard to speed and have been experimenting with a pilot for faster delivery in a select few pincodes. We will look at expanding it further based on the insights gained, before launching it formally," a Myntra spokesperson told PTI. While quick commerce platforms are increasingly adding beauty and fashion

YouTube Shopping expands in India, collaborates with Flipkart and Myntra

The video platform said the global success of YouTube Shopping, with over 30 billion hours of shopping-related content watched in 2023, shows the power of connecting creators, viewers, and brands

Women bring home the sales, delivering festival wins for e-commerce firms

Flipkart said that among the blue-collar workforce it has hired for this festive season, there is a 24 per cent growth in women hired compared to the Big Billion Days (BBD) sale event in 2023

Myntra Big Fashion Festival registers record 627 million user visits

The e-commerce firm onboarded over 1.5 million new customers, with over 80 per cent coming from non-metros

Nykaa, Licious pilot fast delivery services to meet growing consumer demand

As quick commerce reshapes retail, Nykaa, Licious, and Myntra are testing ultra-fast delivery models to cater to growing consumer demand across various product categories

E-commerce order volumes grow 20% in first 4 days of festive season sale

Despite only a marginal increase in volumes, the home decor category reported an impressive 50 per cent increase in GMV over last year

Festival season sales kick off to record-breaking start for e-com majors

Meesho reported a 100% increase in Day 1 orders compared to last year

Myntra CEO Sinha gets additional responsibility to lead Flipkart Fashion

Arief Mohamad, the vice president and head of Flipkart Fashion, is leaving the e-commerce company after spending nine years at the firm, according to sources

Myntra expands into gifting category with over 70k options across sections

The Walmart-owned firm has also expanded into fresh categories, offering 3000 products across cakes, flowers, live plants and gourmet gift hampers

India embraces 24-hour retail, nighttime consumer spending soars by 60%

Data from Simpl's Checkout Scan shows a remarkable 60 per cent increase in total payment volumes for orders placed between 10 pm and 4 am over the past year

Non-metros emerging as significant contributors to fashion: Myntra's CBO

Sharon Pais says the demand for international fashion labels, particularly from tier-II cities and beyond, has seen a notable uptick

Operationally profitable for two quarters: Fashion platform Myntra

Brands on Myntra have recorded strong year-on-year (YoY) growth, with the catalogue size on the platform also having grown by over 50 per cent in the last year

Myntra obtains India franchise rights for UK's fashion brand NEXT

E-commerce platform Myntra on Friday said it has bagged franchise rights for UK's fashion brand NEXT for the country. Myntra has signed a franchise agreement with UK's fashion brand NEXT to this effect. The association allows Myntra Jabong Pvt. Ltd, Myntra's B2B wholesale entity, the right to distribute NEXT's range of products, while holistically scaling NEXT's omni-channel presence in India, a company statement said. "As a part of this franchise agreement, Myntra's business-to-business (B2B) entity will set up NEXT branded stores in India," it said. It added that the association enables NEXT to tap into the vast, diverse and ever-evolving Indian market by allowing Myntra Jabong Pvt Ltd to distribute its products on a wholesale basis. "With a successful trajectory of growing NEXT online in India, our first year of working together has resulted in establishing the right product, audience and price fit in the country. "With a strong playbook in exponentially building adoption for

Myntra names Venu Nair as chief of strategic partnerships and omnichannel

Nair joins Myntra's senior leadership team where he will be responsible for strengthening the online fashion retailer's existing international brands portfolio

About 45% of demand for global brands come from non-metros: Myntra's CPTO

AI and personalised shopping drive Myntra's expansion into new regions

Technology trends for 2024: Leaders' view on what to expect this year

Industry experts predict how GenAI, robots, virtual assistants will change the world

Myntra surpasses 75 mn new app users, achieves record customer growth

The Gen Z fashion segment on the platform has recorded 2.25X surge in demand and 175% YoY growth in customers

1 mn new customers likely to shop from 2,300,000 styles at Myntra EORS sale

Several brands are expected to witness high traction. Some of them include Jack & Jones, Lakme, Rare Rabbit, Boat, Wildcraft, OnePlus, Mango, Forever 21, and Roadster, among others