Page 3 - Myntra

Non-metros emerging as significant contributors to fashion: Myntra's CBO

Sharon Pais says the demand for international fashion labels, particularly from tier-II cities and beyond, has seen a notable uptick

Operationally profitable for two quarters: Fashion platform Myntra

Brands on Myntra have recorded strong year-on-year (YoY) growth, with the catalogue size on the platform also having grown by over 50 per cent in the last year

Myntra obtains India franchise rights for UK's fashion brand NEXT

E-commerce platform Myntra on Friday said it has bagged franchise rights for UK's fashion brand NEXT for the country. Myntra has signed a franchise agreement with UK's fashion brand NEXT to this effect. The association allows Myntra Jabong Pvt. Ltd, Myntra's B2B wholesale entity, the right to distribute NEXT's range of products, while holistically scaling NEXT's omni-channel presence in India, a company statement said. "As a part of this franchise agreement, Myntra's business-to-business (B2B) entity will set up NEXT branded stores in India," it said. It added that the association enables NEXT to tap into the vast, diverse and ever-evolving Indian market by allowing Myntra Jabong Pvt Ltd to distribute its products on a wholesale basis. "With a successful trajectory of growing NEXT online in India, our first year of working together has resulted in establishing the right product, audience and price fit in the country. "With a strong playbook in exponentially building adoption for

Myntra names Venu Nair as chief of strategic partnerships and omnichannel

Nair joins Myntra's senior leadership team where he will be responsible for strengthening the online fashion retailer's existing international brands portfolio

About 45% of demand for global brands come from non-metros: Myntra's CPTO

AI and personalised shopping drive Myntra's expansion into new regions

Technology trends for 2024: Leaders' view on what to expect this year

Industry experts predict how GenAI, robots, virtual assistants will change the world

Myntra surpasses 75 mn new app users, achieves record customer growth

The Gen Z fashion segment on the platform has recorded 2.25X surge in demand and 175% YoY growth in customers

1 mn new customers likely to shop from 2,300,000 styles at Myntra EORS sale

Several brands are expected to witness high traction. Some of them include Jack & Jones, Lakme, Rare Rabbit, Boat, Wildcraft, OnePlus, Mango, Forever 21, and Roadster, among others

Myntra strengthens leadership team; elevates Suman Saha to head of HoB

Shirish Srivastava, who recently joined Myntra as the vice president of sourcing in the HoB team, will lead the sourcing charter

Myntra records about 460 mn customer visits during festive season sale

Fashion and lifestyle e-commerce firm Myntra recorded around 46 crore customer visits during its recently concluded festive season sale Big Fashion Festival, the company said on Thursday. The Indian wear category at large witnessed a 2.2 times increase in demand over business as usual (BAU) days, Myntra said. "Myntra's marquee festive fashion event, the Big Fashion Festival (BFF), concluded its biggest edition by far witnessing about 460 million customer visits," Myntra said in a statement. This was the fourth edition of BFF where sellers at Myntra offered access to over 23 lakh styles while scaling up the selection by over 50 per cent from the previous edition, the statement said. Some of the leading metros driving demand during BFF were Bengaluru, New Delhi, Mumbai and Hyderabad. The platform also witnessed discerning customers with an appreciation for premium and trendy fashion from Tier 2 and 3 regions, fuelling the festive fervour with around 42 per cent of the demand origina

Myntra's Big Fashion Festival sale registers 460 mn customer visits

Some of the leading metros driving demand were Bengaluru, New Delhi, Mumbai and Hyderabad, among others

Festive season sale: E-commerce firms witness over 15% growth in orders

Myntra is expecting over 8 million customers to shop during BFF. Last year, about 6 million customers shopped during the event

Over 8 million customers expected to shop during Myntra's festive sale

With over 23 lakh styles from more than 6000 brands, the fourth edition of the Myntra BFF offers one of the biggest assortments of selections across fashion, beauty, and lifestyle ever

Myntra to scale up share of women hiring to over 21% this festive season

This drive seeks to hire women from economically disadvantaged backgrounds and extend the opportunities for means of livelihood

Myntra to introduce changes to its return policy, lower convenience fee

Myntra said that flat charge of Rs 199 to Rs 299 per order may impact user behaviour that is adverse to Myntra's business and is likely to affect not just high-return users but also their wider circle

Why are Indian retailers obsessed with Gen Z?

Dear Gen Z, while you may not be old enough to convince your parents for the Goa trip yet, with your shopping habits, you have certainly impressed some of the top retailers in the country >

Myntra plans restructuring to focus on private labels, 50 jobs to be hit

The changes are part of a new strategy deployed by the Flipkart-owned platform Myntra as it plans to focus majorly on select private labels instead of in-house brands

Easing inflation helps FMCG, retail register healthy sales growth in June

The footwear category grew as well but was not among the better-performing verticals with a year-on-year sales growth of 2-3% in May

Why are brands launching end-of-season sales early this year?

If you're wondering why your favourite brands started their mid-season sales early this year, this video may have your answer

Fashion retailer Myntra launches ChatGPT feature, says industry first

Tool allows users to choose looks from over 2 mn styles, get advice on what to wear