Page 5 - Newspaper

Newspaper rating to decide govt ad volume

A 'marking' system for newspapers has been introduced for the first time by the government under its new Print Media Advertisement Policy that aims to promote transparency and accountability in the release of its ads. The "marking system" has been put in place to incentivise newspapers which have better professional standing and get their certification verified, according to an official statement today on the new policy for Directorate of Advertising and Visual Publicity (DAVP). "For the first time the policy introduces a New Marking System for newspapers to incentivize Newspapers who have better professional standing and get their circulation verified by Audit Bureau of Circulations (ABC) or Registrar of Newspapers for India (RNI)," the statement said. This will also ensure transparency and accountability in the release of advertisements by DAVP, it added. The marking system is based on six objective criteria with different marks each of them. These include - Circulation ...