Net Promoter Score is a metric dependent on content library, quality of content, pricing and overall app/web experience offered
Former Miss Universe Sushmita Sen who returned to acting as the central protagonist in the Hotstar web series 'Aarya' came second behind Apte
Consultancy says trend is expected to stay as life returns to normalcy, points to propensity of Indian consumers to now pay for content they are watching
The growth of Disney+, which launched a year ago, has far exceeded the expectations of both Wall Street and the company itself
Actors from various backgrounds have been finding prominence thanks to OTT shows and films
Mobile phones will be the primary driver of revenue in the internet advertising market due to increase in data affordability
In an overcrowded market or one with skewed regulation, ad-supported programming can quickly degenerate into poor quality, polarising or downright fake
A lack of tariff hike visibility in the near term, success of Jio's renewed post-paid push, delayed reaction from Bharti to counter Jio will determine Airtel's stock performance, say analysts
The planned 5 per cent increase in duty on open cells to further worsen TV makers plight
Trai further said that no regulatory interventions are needed for privacy and security related issues of OTT services for now
Zee, Shemaroo among new entrants; response to Covid-19, say experts
With theatres remaining shut, new releases are making a beeline for OTT platforms, and companies are forging tie-ups in order to reach out to the target audience
According to the study, there was a clear shift and increase in content consumption patterns since the onset of the lockdown
Company backed by Sequoia Capital helps credit card users earn rewards for paying their bills
The Zee5 Club yearly subscription includes access to around 1000 movies, ZEE Zindagi shows and over 90 Live TV channels without advertisements
The demand for more relatable local characters that can get into the top shows is immense, and Indian animation studios are happily fulfilling it.
Fresh content helps smaller players like Netflix, Prime record sharpest gains
Many in the business of cinema are cautiously excited as the industry receives the green signal to restart work.
Social distancing and work-from-home have prompted Indians to explore web series and original movies on OTT platforms through mobile, google Chromecast and amazon firestick
The movies will premiere exclusively on Prime Video over the next three months and will be available in 200 countries and territories worldwide